Author: Gene Marks

  • Side-gig advice from people who make money on Uber, Lyft, and Airbnb in the Philadelphia area

    Side-gig advice from people who make money on Uber, Lyft, and Airbnb in the Philadelphia area

    The number of people doing gig work has increased significantly over the past few years. It was more than 76 million people in the U.S. last year, according to recent reports.

    And the work can pay well. Almost 5 million freelancers are earning more than $100,000 per year, according to freelancer site Upwork. These side gigs can include everything from driving an Uber and running an Airbnb to managing websites, tutoring, or even walking a dog.

    Benefits to this kind of work include flexibility, control, independence, variety, and the ability to make extra money outside a day job.

    But having a successful side gig isn’t easy.

    Marketing yourself and getting work is a topic for a different day. But before you get to that — and yes, you will need to — here are a few things you should know.

    It’s a business

    Your side gig is a business, so make sure you’re treating it like one. You are an independent contractor and the company owner.

    You will need to track your costs and revenues separately from your personal life. You should probably have a separate bank account so funds aren’t intermingled.

    You may need insurance. This not only gives your business credibility, but it also makes it easier for companies to hire you as an independent contractor rather than classifying you as an employee.

    A proper contractor is “really someone already running their own business — they provide the service to a number of other companies,” said Sarah Holmes, a small-business attorney based in Ardmore.

    It helps to set up a corporation or limited liability company, said Jeff Burke, a partner at law firm McElroy Harvey in West Chester.

    “If you set up a corporation or an LLC and you’re doing a business-to-business contract, you are way more likely to pass muster,” Burke said. “A freelancer should have some written proof — business cards, advertisements, websites — that shows you’re actually out in the marketplace.”

    No matter what the business, you always have to remember that “you’re the owner,” Uber and Lyft driver Joseph Casasanto told me.

    “As drivers, we are independent business contractors,” he says. “So that means everything is our responsibility, like gas, oil changes, alignments, tires, repairs, miles, depreciation, etc.”

    Don’t ignore the paperwork

    As a business, you’ll need to make sure you’ve filed the right paperwork and take your taxes seriously. This means either reporting your income and expenses on the Schedule C to your individual tax return or setting up your business separately as an LLC, corporation, or other entity recognized for both federal and state purposes.

    Because your customers don’t withhold taxes like an employer does, you’ll need to pay in estimated taxes to avoid penalties and interest for underpaying throughout the year.

    Experienced freelancers, like part-time Uber driver Jason Napolitan, are scrupulous about tracking their expenses separately and keeping good tax records.

    “My expenses are not only the obvious ones like gas and insurance but also tires and wear and tear on my vehicle.” he said. “For example, I always make sure to track my mileage for the IRS allowance given on my taxes.”

    As a freelancer, you should have an agreement in writing that stipulates the services provided and is clear about your role, so that you’re in compliance with federal and state worker classification rules.

    Guidance around independent contractor rules has been shifting, said Josh Ganz, a labor and employment attorney at Duffy North in Hatboro. But there is a baseline to follow.

    Important questions to consider, he said, are: “Is your client or customer controlling your entire day? Do they tell you where to be and provide the tools for you?”

    Set boundaries

    Having a side gig should never affect your primary job. Make sure you have clear boundaries and there are no conflicts so you don’t get into trouble with your primary employer.

    Running a side gig means you’ll have a lot to juggle between your personal life, your job, and your business. So it’s important to create a schedule. Your customers will want to know when you’re available and so will your family.

    It’s important to set goals as to how much you want to earn and stick to those parameters. It’s easy to get caught up in doing the extra work but it can also quickly take up your time.

    “If you want to do this full time, you have to set goals,” Lyft driver Kendra Brigman said. “You have to have a good attitude when you’re doing your side gig and provide great service. But your availability is also very important.”

    Be smart about pricing

    If you’re doing freelance work for an established company like Uber or Lyft, those rates are usually set for you. Others, like Airbnb, can suggest rates based on your local market. But the rest will be up to you.

    Setting a price too low may set a precedent that becomes unprofitable over the long term. Charging too much may turn off potential customers. You’ll need to research the competition and make a few mistakes over time to learn the right balance.

    It’s also important to know your limitations.

    For example, Airbnb host Julie Seda said, “We are always up-front to prospective guests that our house is not suitable for people with mobility restraints.”

    Lyft driver Brigman said knowing your pricing and comparing it with what you’re being asked to do can make a big difference, and it’s important to figure out what’s worth your time.

    “Sometimes the miles requested doesn’t equate with the amount of money I would like to earn,” she said. “I’ve learned to turn down those jobs.”

  • 8 ways small-business owners can prep for the new year

    8 ways small-business owners can prep for the new year

    As we head into the new year, here are eight ways you can position your Philly-based business for success.

    Join a business group

    The people who best understand the challenges you face as a business owner are the ones who are also running small businesses in the area. Meeting them will give you the opportunity to share your problems with others who can help solve them, or at least give you a shoulder to cry on.

    Some of my clients enjoy groups like Vistage and the Entrepreneurs’ Organization. Others get involved in local business organizations like Philly Business Connect, the Union League, or any number of other groups listing their events on Meetup.com. LGBTQ+ business owners can consider the LGBTQ+ Chamber of Commerce and other groups. Black business owners can choose from a number of local groups.

    Expand your horizons

    If you’re looking for foreign customers, have a meeting with someone from the World Trade Center of Greater Philadelphia. They help their members connect to overseas customers (and suppliers), make introductions, and create new opportunities. If you want to sell more to the government — which spends more than $7 trillion per year! — reach out to a local chapter of APEX Accelerators. They’ll connect you to government projects particular for your industry and guide you through the process of getting approved so that you can respond to bids.

    Revisit your taxes

    There were big changes in the 2025 federal tax and spending bill that can benefit your business. These include significant new deductions for capital expenditures (particularly if you’re a manufacturer), more incentives to offer your employees paid time off, the ability to go back to 2022 and deduct research and development costs, and additional options for investing in other small businesses. And, because “pass-through” rules and corporate rates have been made permanent, maybe now is the time to reconsider your entire business structure.

    “Maybe [pass-throughs] such as S corporations or partnerships are perfect for you and minimizes your ultimate tax liability,” says Rich Petillo, a partner at Centri Business Consulting in Philadelphia. “But perhaps converting to a C corporation is more attractive to potential future investors.”

    Before things get really busy for your accountant, meet and make a plan for leveraging these benefits.

    Provide financial counseling to employees

    Your employees have a lot of complicated financial choices to make. How can they make sure they’re taking advantage of all the tax incentives that are available to help them with their dependents? What health insurance plan is right for them? How much should they be saving for retirement? When should they buy life insurance? Which are the best investments for the short and long term? What’s the difference between “after-tax” and “before-tax” savings plans?

    It’s important to make sure your employees are making the best financial decisions possible. This year ask your CPA firm, financial adviser, and benefits consultants for help. They can provide advice to your staff as an added employee benefit. It may cost a little extra, but it’s good for everyone in the long term.

    Start an HSA

    Health Savings Accounts have been exploding in popularity and there’s no mystery why: having one for your employees allows them to put away $4,400 per year ($8,750 for families) pretax (it lowers their taxable income) and can then be withdrawn, without penalty, as long as the funds are used for unreimbursed medical expenses. That includes periodic health evaluations, such as tests and diagnostic procedures ordered in connection with routine examinations, routine prenatal and well-child care services, child and adult immunizations, and even certain weight-loss programs. Unused amounts are rolled over to the next year and continue to grow with investment choices you can offer.

    “The longer the funds stay in the account and grow, the bigger the tax benefit,” Meg McGinn, founder of Osprey Health, a health insurance brokerage firm based in Berwyn said. “It’s one of the only accounts out on the market right now that offer these benefits.”

    Get immigration paperwork in order

    U.S. Immigration and Customs Enforcement ”is likely looking at companies right now that they think and/or know are hiring undocumented immigrants,” Lindsay Eury, an attorney at the Philadelphia-area immigration law firm Solow, Hartnett & Galvan, told me earlier this year. “We do expect to see an increase in on-site inspections and audits for other employers.”

    Make sure you have updated I-9 Employment Eligibility Verification forms for each of your workers. Also check with E-Verify to make sure they’re legal to work.

    Lean into AI

    AI assistants like ChatGPT, Copilot, Gemini, Claude, and Grok — though far from perfect — have become more reliable and accurate and 2026 is the year where you should be leaning into their offerings. Encourage your employees to do the same.

    You could make a rule that no contract, quote, bid, purchase order, estimate, or other outside communication leaves your company without first uploading to your AI assistant for review. Or require all new policies, internal memos, and agreements be first created by your AI assistant and then reviewed by your experts. Use your assistant for research, analysis, and advice. AI can now play a very important role in your business if you accept that it’s no more than another smart adviser.

    Finally … make ‘me’ time

    Running a small business is very demanding, stressful, and can put pressure on your family relationships. In 2026, regularly commit to doing something for yourself. Join a birdwatching group. Ride your bike in the middle of the day. Go to a gym every morning. Coach or get involved in your child’s after-school activity. Volunteer. Take an art class.

    Do something that’s completely unrelated to your business. You’ll find that it takes your mind off your daily problems and clears your head for better thinking. Your customers, employees, and family will notice the difference.

  • It’s almost time to file tax returns. Watch out for these limits on the tips and overtime deductions.

    It’s almost time to file tax returns. Watch out for these limits on the tips and overtime deductions.

    By now, most people have heard about the “no tax on tips” and “no tax on overtime” provisions of “One Big Beautiful Bill” that became law during the summer. It sounds great. But unfortunately, the new legislation is not all that it seems. Why?

    Yes, there is a “no tax on tips” benefit. But be careful because you may not be eligible.

    A specific list shows all the jobs that qualify. As a rule of thumb, you’ll be eligible for the tipped income deduction if you work in a business where tips are common. Regardless, you should know that the deduction is limited to $25,000 per person and begins to phase out once you start earning more than $150,000 individually and $300,000 if you file a joint return.

    You can only take advantage of the deduction when you file your individual tax returns after the year has ended. And if these deductions result in you getting a tax refund, you’ll have to wait until next year, when your 2025 return can be filed and processed by the IRS.

    Remember too that this deduction is scheduled to expire in 2028, so you’ve only got a few years to take advantage. So does the deduction on overtime wages.

    The overtime deduction is even more limited. It only applies to the “overtime” wages you receive, which means that if you receive time-and-a-half for overtime worked, you get to deduct only the amount related to the “half.”

    For example, if your base wage is $20 an hour and you get paid $30 for one hour of overtime, only the $10 difference is eligible for the deduction. Also, the overtime deduction is limited to $12,500 for individuals and $25,000 for joint-filers, and it begins to phase out after you’ve earned more than $150,000 individually or $300,000 if you’re filing a joint return. And, depending on prevailing wage rules or overtime calculations that are part of union contracts, some of these wages may not be eligible at all.

    Even though the new law promises “no taxes” on tipped and overtime income, that’s not entirely true either. Social Security and Medicare taxes will still be required by both employees and their employers. Most states — including Pennsylvania and New Jersey — are not excluding tipped or overtime income from their tax calculations.

    “It’s kind of a misnomer,” said Andrew Gargana, a federal compliance analyst at HR firm Paychex. (Gargana is a client of my firm.)

    “Yes, no tax on tips or overtime sounded great on the campaign trail, but the reality is that an employee is still paying some taxes on this income,” Gargana said.

    If you’re an employer that has tipped workers or pays overtime, you are looking at potential reporting headaches.

    Employees now must know the correct amount of tipped wages and overtime to include in their tax returns. Usually, this will come from their W-2 form, which is used to report wages and is required to be mailed by the employer to both the employee and the IRS by the end of January.

    The IRS has released a draft form W-2 for 2026 that enables an employer to separately report these amounts. But what about 2025?

    According to a blog post from Bala Cynwyd-based accounting firm Isdaner & Co., the IRS announced that the 2025 versions of Form W-2 — where overtime wages are not broken out from total compensation — will be unchanged.

    Gargana says 2025 reporting will be like the “Wild West.”

    “The IRS’s guidance just offers ‘transition relief’ to employers and employees for 2025,” he said. “As long as an employer makes reasonable attempt at reporting, the IRS is not going to penalize. They’re acknowledging that employers and employees were not tracking this information in the form they needed at the beginning of the year.”

    But what is “reasonable”? And what if their mistakes cause a significant mistake on their employee’s tax return? It is unclear how much leeway employers will get. Accuracy still matters, and a big enough miscalculation could mean potential penalties and interest for employees that underreport taxes due and a potential legal problem for the employer.

    In the end, the responsibility of filing a correct individual tax return still rests with the individual.

    “Employers and payroll management companies should begin tracking qualified tip and overtime income immediately and implement procedures to retroactively track qualified tip and overtime income amounts that were paid going to Jan. 1, 2025,” accounting firm Isdaner said in an email to clients.

    This is a looming hassle for employers. Whether they’re required to report externally or not, workers and their accountants will want to take advantage of this deduction, and if the amounts they need are not disclosed on their W-2, they’re going to be pressing their bosses for the correct information for their individual tax returns.

    Both Paychex and Isdaner are warning their clients to get on top of this issue to avoid confusion when employees start filing their individual returns. Gargana said employers may even provide a separate statement along with employees’ W-2 forms.

    “Communication is critical,” Gargana said. “Employers should expect questions and proactively share available data.”

  • Business owners should consider these strategies to reduce their future taxes

    Business owners should consider these strategies to reduce their future taxes

    Thanks to the tax and spending bill enacted in July, many small-business owners I know are moving forward with long-term strategies that will cut their corporate tax bills in the future.

    The new tax law included more tax incentives for companies and made other substantial provisions permanent. Here are a few strategies to consider for your business.

    Invest in longer-term assets

    The new tax law made permanent big deductions for capital equipment, and introduced a significant deduction for manufacturers building new facilities.

    “Bonus depreciation” deductions — which were being scaled back over the past few years — are now permanent, and allow businesses to write off the costs of qualifying property when they’re put into use, according to Mitch Gerstein, a senior tax adviser at Isdaner & Co. LLC in Bala Cynwyd.

    “Eligible items that may qualify include computer systems and software, office furniture, certain vehicles, and qualified improvement property,” he said. “This immediate expensing can significantly improve cash flow and lower taxable income, an especially valuable benefit for businesses investing in growth.”

    Scott Jillard has been encouraging his clients to make new capital investments where it seems appropriate. His firm, Jillard & Associates in Media, helps businesses take advantage of available federal tax credit programs.

    “This is significant for all commercial and investment property owners,” Jillard said. “It allows them to accelerate their depreciation schedules, which offsets income taxes from their rentals and encourages them to either improve their properties or add to their portfolio.”

    For manufacturers, there is now a 100% deduction for qualified production property, which allows eligible companies to immediately deduct the entire cost of new facilities used in qualified production activities like manufacturing. To qualify, the property must be new, located in the U.S., and meet specific construction timelines, with office or administrative areas excluded.

    “It’s important to take advantage of these tax deductions to help drive your top-line growth, while still minimizing your tax liability,” said Rich Petillo, a partner at Centri Business Consulting in Philadelphia.

    Cost segregation

    Given the more favorable tax rules, many tax experts like Jillard are also recommending that their clients look more deeply into cost segregation.

    Cost segregation is a tax strategy employed by purchasers of new commercial properties to increase their tax benefits, said Jillard. It involves reclassifying building components to accelerate depreciation deductions. This reclassification allows certain elements, such as HVAC systems and lighting, to be depreciated over shorter periods, reducing taxable income.

    “Doing this can result in lower tax liabilities, improved cash flow, and enhanced return on investment,” he said. “Additionally, cost segregation can speed up the payback period for the property and potentially increase its resale or refinancing value.”

    Revisit your corporate structure

    2026 will be a good time to take another look at the tax structure of your business.

    Because the “pass-through” deduction for S corporations, partnerships, and similar entities was made permanent, more businesses can take write off as much as 20% of their profits before that income “passes through” to their individual returns, said Linda Scheer, a tax director at J. Cohen CPAs & Advisors in Philadelphia. This deduction would have sunset at the end of this year had it not been extended permanently, she added.

    “We plan to review our small-business clients’ 2025 pass-through status,” Scheer said.

    Petillo says that while pass-throughs are very popular with small-business owners, much of this income will be taxed at higher individual rates (the top tax rate is as high as 37%) while the corporate rate is still fixed at 21%.

    “Maybe an S corporation or partnership is perfect for you and minimizes your ultimate tax liability,” he said. “But perhaps converting to a C corporation is more attractive to potential future investors.”

    Spend on research

    Thanks to the new tax bill, businesses can now fully deduct the cost of their research and development expenses in the year incurred, a benefit that had phased out in 2022. Small businesses (those with average annual gross receipts of $31 million or less) can retroactively apply full expensing to tax years 2022, 2023, and 2024 by filing amended tax returns. The deadline to do so is July 4, 2026.

    This deduction is not to be confused with the research and development tax credit, which is a credit against either income or payroll taxes owed. Business owners may be able to amend this credit to also take advantage of expenses going back to 2022.

    “These benefits are enormously advantageous to business owners of innovative and creative companies that engage in experimentation and are taking financial risk in improving their processes and procedures,” said Jillard.

    Consider starting a Qualified Small Business

    Those looking to start new companies should consider it as a Qualified Small Business under Section 1202 of the tax code, Gerstein said.

    Such an entity must be a U.S. C corporation with newly issued stock that is actively engaged in qualified trade or business like manufacturing, technology and software development, life sciences, engineering, industrial, distribution, or a research and development-heavy business. The new tax law made it even easier to form and invest in these types of companies, and the long-term benefits are substantial because the longer investors hold on to the stock, the more tax benefits can be realized.

    “Changes to these rules offer new opportunities for investors and founders,” he said. “Noncorporate investors can now exclude 50% of gains on small business stock after three years, 75% after four, and 100% after five or more.”

    And, he added, “Being a Qualified Small Business is a powerful tool for attracting investment, planning future exits, and encouraging long-term growth.”

  • A worker cooperative is a different form of employee benefit. Some say it’s better

    A worker cooperative is a different form of employee benefit. Some say it’s better

    Thinking of selling your business? Or starting a business? You may want to consider a worker cooperative.

    This type of business structure is different from a consumer cooperative, where customers each own a piece of the organization in exchange for a membership. It’s also different from an employee stock ownership plan where ownership is assigned to employees based on other factors such as compensation, responsibility, and tenure; retirement value builds up; and day-to-day control is given up to management.

    A worker cooperative is a form of business organization where all workers equally own the business. There are no majority shareholders. Management is elected by the workers and reports to the workers. All profits are shared equally.

    One example is Home Care Associates of Philadelphia, a worker-owned, women-led cooperative providing in-home personal care, mobility support, and household assistance to seniors and people with disabilities in the Philadelphia region. Employees can buy one share of the company for $500 via payroll after a probationary period.

    “You have full rights at that point to run for a seat on the board, to participate in the worker-owner meetings, and to vote,” said CEO Tatia Cooper. “If anyone decides not to be a worker-owner anymore, they get the full amount back that they invested.”

    Pennsylvania is one of the easier places in the country to form a worker’s cooperative, according to Kevin McPhillips, the CEO of the Havertown-based nonprofit Pennsylvania Center for Employee Ownership, because the commonwealth has designated this type of organization separately from other business forms like corporations and partnerships. New Jersey also has specific regulations enabling the formation of worker cooperatives.

    Why should a business consider the worker cooperative structure?

    For many it builds stronger retention and loyalty to the organization. When people are owners, they have more devotion to the company, so turnover is generally lower, resulting in lower costs for recruiting, hiring, and onboarding.

    Some believe worker cooperatives are more apt to deliver better service because the employees care more about their end work product. They’re more devoted to safety, quality, and minimizing waste.

    “Home care agencies struggle with retention and providing consistent care,” says Cooper. “For the simple fact that you have workers who stay longer, it really impacts your bottom line.”

    Cooper also believes that when workers have a say in how the business is run and the work that they do, they feel more empowered and that then translates to better care.

    Scott Moon, the executive director at Baker Project, an employee ownership advocacy group related to the Pennsylvania Center for Employee Ownership, says that while worker cooperatives can be a good vehicle for succession planning, owners will need to make some hard decisions about their objectives if they’re looking to sell their business.

    “Business owners who are having a difficult time finding a buyer for their company but want to see it continue to exist and support their employees can use a worker cooperative as a way to pass their work to a new generation of owners,” he said.

    Jobs and the company’s brand can be kept in place and the owner can be paid for the value of their company by the workers via a seller’s note or through a bank loan, which is serviced by the company.

    “There are many owners who feel it’s not just about selling and that their business has an ongoing responsibility to their employees, their customers, and their community,” Moon said. “So this type of strategy best fits those goals.”

    Cooper has found that their organization has a unique culture because of their employee ownership structure.

    “It’s the kind of environment where workers can say, ‘Hey, listen, I see a problem, I see a gap. Here’s how I think we should solve it. What do we need to do to make it happen?,” she said. “We have a happiness committee, we have a policy action group, we have a safety committee all led by board members who are worker-owners.”

    Downsides of worker cooperatives

    Worker cooperatives have their drawbacks. Owners need to understand that they’re giving up complete control.

    Because decisions are being made by elected groups of managers that need approval from employees, processes can be slower and potentially messier. Everything is open for scrutiny, and sometimes this level of transparency can hinder decision-making. Some employees may be enthusiastic about attending meetings and paying attention to the organization’s management, but others may not be up for the time and responsibility it takes.

    Financing is also harder. According to Cooper, banking is a “real challenge” because, in her experience, worker cooperatives can’t apply for typical small-business loans.

    “Most financial entities are looking for someone who owns 5% or more of the company, and we’re constantly explaining to banks and other institutions that this is a different model,” she said. “This is something that we’ve been advocating for with legislators, but it still continues to be a struggle.”

    For those interested in forming a worker’s cooperative, many organizations can help. For example, the U.S. Federation of Worker Cooperatives and the Democracy at Work Institute both provide technical assistance, education/training, advocacy, and a directory of worker co-ops. Other organizations like the ICA Group, Project Equity, and Workers to Owners Collaborative help businesses transition from a traditional form of ownership to worker ownership.

    Cooper acknowledges that worker cooperatives aren’t for everyone, but they do present a “unique way” of viewing work.

    “In my opinion, the benefits outweigh the challenges,” she said. “It’s about everyone feeling empowered to do their best.”

  • Why your small business needs an AI policy

    Why your small business needs an AI policy

    It’s no secret that the use of both generative and agentic AI will proliferate over the next few years as the technology becomes more reliable and pervasive.

    More than 58% of small businesses are already using AI in their companies, according to a recent study from the U.S. Chamber of Commerce, and that usage is expected to rise this year. For now, most of that can be attributed to chatbots like ChatGPT, Gemini, Copilot, and others.

    Because of this, your business needs to create and maintain a strict AI policy. Why?

    “An AI policy places guardrails around the usage of AI by your employees,” said Philadelphia attorney David Walton, who chairs the artificial intelligence team at Fisher & Phillips. “It allows your employees to use AI faster and better.”

    Without an AI policy, a business would be exposed to reputational damage that’s caused by AI “hallucinations” or errors, Walton said. In addition, a company’s proprietary data — pricing, contracts, customers information, processes — could be exposed to the public, particularly when employees use free AI tools that offer less protection.

    Lawyer Star Kashman, founding partner of Cyber Law Firm, warns her clients that without an AI policy, employers could be exposed to claims of bias and other lawsuits.

    “For example, there might be some resumes from people of certain races, people of certain genders that maybe aren’t as accepted by the AI system, and you’re automatically rejecting great candidates,” she said. “You’re going to be the one that has a huge lawsuit on your hands, even for your employees’ actions, if you weren’t able to protect it.”

    A good AI policy should include the following.

    Include a statement of purpose for AI

    The policy should be clear that AI is allowed only when used responsibly and with guardrails.

    It should also be clearly stated that AI tools are used only when they can improve productivity, provided that they are safe and confidential.

    Provide a list of approved applications

    A company’s AI policy should specify which tools and software are approved by management, both lawyers said.

    The tools should be used for business purposes only. Free tools should not be allowed because of their privacy concerns, and if a tool is not listed in the policy, permission is required from management to use it.

    When employees use AI on a personal account, Walton said, “it’s hard for the business to control privacy settings, and confidential data may leak into free or public AI models.”

    Consider a proprietary information ban

    It’s still unclear how safe our data is when AI applications are being used. To that end, it’s a good practice to avoid or even ban the entry of private information into these platforms.

    This would include customer data, financial statements, contracts, pricing information, personal identifying factors, trade secrets, or anything medical, legal, or human resources related.

    State the ownership of AI work

    When an employee makes a “prompt” into an AI chatbot, that query, as well as any resulting workflows and custom instructions, are all assets of the company and should be stated as so.

    A company’s AI policy should state that employees must return all AI-created work at separation, cannot export data into their personal accounts, and cannot use their own agents or tools for company work.

    Avoid AI in HR

    AI applications shouldn’t be used in hiring or performance reviews, both Kashman and Walton said. Many platforms leverage AI to perform these functions, but these tools could create more headaches than benefits.

    “HR is the front line for legal problems tied to AI,” Walton said. “Relying on AI to make hiring, firing, or performance review decisions could be very problematic.”

    Ban certain outputs

    An AI policy should ban the use of images, videos, or voice without management approval. NSFW (not-safe-for-work), pornographic, or defamatory content should be off limits. This can help protect against reputation damage, deepfakes, and offensive content.

    Always use human oversight

    We know today’s AI tools are far from perfect. Your policy should state that everything AI produces must be validated, checked, sourced, and edited by a human.

    Explain why the AI policy exists

    AI is new, and your employees are already concerned about this new technology. Kashman said it’s important to explain the “why” behind each rule in your policy.

    “Instead of just ‘don’t,’ explain the risk to the employee and company such as hallucinations, data leaks, bias, etc.” she said. “Employees follow rules better when they understand them.”

    The uncertain regulatory environment is another big reason for creating an AI policy. Regulation of AI use shouldn’t be expected anytime soon, Walton said.

    “Businesses must prepare for state-level AI regulation, especially around risk assessment and bias, because the federal government is unlikely to pass comprehensive laws anytime soon,” he said.

    However, some states — like New Jersey — have proposed bills that would require businesses to do formal risk assessments and acceptable-use policies. Meanwhile, President Donald Trump is considering an executive order limiting states from regulating AI.

    Kashman said the lack of regulations will leave business owners vulnerable “because tech companies aren’t going to be as liable for harms.” So small businesses “must protect themselves with strong internal policies,” she said.

    “An AI assistant or chatbot can help businesses draft a policy or template, especially for nonlawyers who need structure or a first draft,” Kashman said. It’s important to frequently update this policy because the technology, models, privacy terms, and data breaches change rapidly, she added.

    “However, be careful,” she said. “AI can’t understand the nuances of a specific business or legal risk, so human review from legal counsel or an expert is necessary.”

  • Despite challenges in 2025, Philly-area small businesses remain resilient and optimistic

    Despite challenges in 2025, Philly-area small businesses remain resilient and optimistic

    From inflation to tariffs to labor shortages, small businesses in Philadelphia have faced many challenges in 2025. But they remain resilient and, for the most part, are optimistic about the coming year.

    But that, of course, depends on the type of business.

    For example, the Monkey’s Uncle, a retro Philly sports apparel boutique located in Doylestown, had an “exceptionally strong” year, which was mostly driven by the Eagles’ Super Bowl win. Co-owner Derrick Morgan expects the holiday season to be busy but observes more people are shopping for holiday gifts much earlier this year as consumers are “spreading out their spending much more.”

    For small businesses in the Philadelphia region, consumer sales were up 2.4% in October compared to a year before, according to a monthly index from payment technology provider Fiserv. That’s compared to a 1.5% increase nationally. Small-business optimism remains above its 52-year average and uncertainty dropped this month, according to the National Federation of Independent Businesses.

    All in all, it hasn’t been such a bad year for most, despite the uncertainty.

    Looking to 2026, Morgan is optimistic due to Philadelphia hosting a number of major sporting events (like the MLB All-Star Game), and he is already coordinating commemorative merchandise with licensed vendors. But it’s not economic uncertainty that impacts his business as much as Jalen Hurts or Bryce Harper.

    “The nature of our business is very much at the mercy of the wins and losses from our Philly sports teams, which can certainly be unpredictable,” he said.

    Regardless of the economic uncertainty, physical fitness remains popular. Valerie Plummer’s Germantown-based Pilates studio — Pilates by Valerie — has had a “profitable and expansive year” thanks to “rising client retention, steady new enrollments, and an increasingly strong sense of community.”

    Plummer has used this year to double down on her business by broadening her programming with a series of new classes and apparatus trainings while developing instructor materials, improving internal systems, and strengthening her long-term training pipeline. As for next year? Plummer’s optimistic.

    “I am confident in the direction of the studio, the relationships we are building, and the value we are providing — and I’m excited for what’s ahead,” she said.

    The restaurant industry has been hit hard recently, thanks mainly to increasing costs and labor shortages. In Media, Rainy Culbertson’s breakfast restaurant, The Corner, has had a difficult year.

    “Customers are uncertain about their finances,” she said. “Eating out is a luxury and is one of the first cuts to a person’s budget in economically uncertain times. We’ve had ups and downs this year, but mostly down.”

    Like many restaurants, The Corner faces challenges in labor retention, cost increases, and competitive issues. And they’re still recovering from the pandemic, Culbertson said.

    “Most restaurants have not recovered from COVID, it’s just that we stopped talking about it because folks want it behind them, ourselves included,” she said. “Most restaurants still carry debt from COVID and now they have to deal with economic uncertainty and painfully thin profit margins due to inflation.”

    It’s not surprising that Culbertson remains very uncertain about 2026.

    “I’m optimistic it will be better but realistically, it will probably be more chaos and stress dealing with inflation and tariffs,” she said. “A lot depends on how long this madness of inflation, tariffs, and the unstable economy drags on. I’m really close to calling it quits.”

    Heather Herbert, the co-owner of Tail Spinz in Montgomeryville says her family-owned dog daycare has grown every year since its opening in 2023. It saw growth this year too, but some months were slower.

    “2025 has had its ups and downs, with some months of steady growth and others that have leveled off a bit,” she said. “Our business is built almost entirely on word-of-mouth and referrals, which creates a slower but more sustainable kind of growth. We have had a few families scale back or pause daycare due to budget changes, and we completely understand that we’re a ‘nice-to-have’ rather than a necessity for everyone.”

    Herbert is looking forward to even more growth next year and is currently gearing up for the holidays, with “a full lineup of festive events planned” including “a visit from Santa” with holiday photo ops and treats.

    “When you provide great care, build genuine relationships, and create a space that dogs are excited to come to, it’s hard not to feel positive about what’s ahead,” she said.

    Even in an uncertain economy, specialized businesses like Blevins Sommelier Services can flourish. Focused on bringing “affordable luxury experiences” directly into their clients’ homes, the company, which offers wine tasting and bourbon education events, has experienced strong growth this year with monthly bookings doubling over the prior year.

    “I’m optimistic for 2026,” said Amanda Blevins, who operates her business out of her home in Glen Mills. “The demand for wine events remains steady, and the demand for bourbon tastings has increased.”

    Tariffs and supply shortages have impacted Blevins’ business, particularly on wines from Italy and France, but like many business owners she’s pivoted and now features more local wines.

    “In many cases, hosting private in-home celebrations is more affordable than entertaining at a restaurant or larger rented venue,” she said. “There is always something new to discover in the world of wine and whiskey, and I consider it a wonderful life-long journey.”

  • Six months in, how are Philly-area businesses handling Trump’s tariffs?

    Six months in, how are Philly-area businesses handling Trump’s tariffs?

    It’s been six months since President Donald Trump announced new tariffs on U.S. imports. For local small-business owners, the impact so far depends on what they sell. But they’re all thinking ahead about more adjustments they will have to make.

    Trump declared an “Independence Day” on April 2, implementing a minimum 10% tariff on all countries selling products into the U.S., with larger ones on countries including India and China. Since then the president has either threatened or implemented additional tariffs on certain products such as steel and aluminum, sectors such as furniture, and “reciprocal tariffs” on countries to match their tariffs on American imports.

    Many economists have warned that these higher costs will drive up inflation, slow our economy, and hurt many small businesses that rely on imported goods.

    Fred Woll, president of Philadelphia packaging products supplier F.P. Woll & Co., said he’s seen tariffs from overseas suppliers but “decided to eat a 5% price increase.” He doesn’t think he can do that again.

    “We have been in business in the City of Philadelphia since 1907, and gone through many, many challenges over the last 100-plus years,” he said. “This current challenge may end up being existential, and it’s our country doing it to itself.”

    George Patti, the owner of Head Start Shoes in Philadelphia, is also feeling pressure.

    “Everything is costing me more money and the dollar has dropped in value,” Patti said. “The costs of our merchandise is higher, and we’ve had to raise prices 10% to 15%.”

    At Tildie’s Toy Box in East Passyunk and Haddonfield, owner Michelle Gillen-Doobrajh said tariffs have made this year “confusing and difficult” and the added costs will “absolutely” have an impact on how they do business going forward.

    Michelle Gillen-Doobrajh (right) talks with 10-year-old customer Harlowe McGrath at Tildie’s Toy Box shop in downtown Haddonfield.

    “I am beginning to pass on items where the cost has gone up too much to be realistic for the consumer,” she said. “I fear that product selection will decrease, and many manufacturers will end up going out of business and retailers will follow.”

    “We will have to get used to paying more money for less product,” Gillen-Doobrajh added.

    Not every company is suffering. The family-run Trappe Tavern in Trappe, Montgomery County, has not seen a significant impact.

    “We’ve had some prices creep up,” David Duryea, the restaurant’s owner said. “In general, it hasn’t really had much of an effect at all.”

    If the costs of his food and other supplies continue to go up, Duryea said, people will eventually cut back on their spending and that could affect his business.

    “If that happens, we’re going to have to raise prices like everyone else,” he said.

    Despite new tariffs on steel, Upper Darby-based Delaware Valley Steel has not been significantly impacted, at least for now. That’s because “we don’t import any of our inventory,” said Jerry Sharpe, the company’s CEO.

    However, Sharpe warns that whenever tariffs are applied, the domestic steel mills that sell him products see that as an opportunity to raise prices.

    “If demand picks up, which I believe it will later this year, we will see increased pricing from the domestic mills,” he said. “We’re also going to be hit with a 20% tariff on an expensive piece of machinery we have ordered.”

    Kevin McLaughlin, a partner at business advisory firm Centri Consulting in Philadelphia, said the common theme among his firm’s clients is uncertainty.

    “While the full impact of tariffs has not yet sifted through every corner of the economy, growing businesses and businesses with thinner margins and less negotiating power than large corporations are often the first to feel the pressure,” he said.

    Ten year-old customer Harlowe McGrath looks through figures — all of them 3D printed in the U.S. — at Tildie’s Toy Box shop in downtown Haddonfield Wednesday, Oct. 15, 2025. Store owner Michelle Gillen-Doobrajh is one of many Philly-area business owners dealing with tariffs. McGrath, who lives in town, was shopping with her mother, Kimberly McGrath.

    How small-business owners are navigating tariff uncertainty

    Woll says he’s focusing on cutting his overhead and may lay off employees. Gillen-Doobrajh is changing her product mix by “stocking up where tariffs are low” and foregoing unnecessary items.

    “I’m trying to be really smart and frugal with buying overall,” she said. “I am also paying attention to where items are made and holding out hope that these tariffs will dissolve so that our industry can survive.”

    Frank Cettina, who runs operations at Computer Components Corp., a precision tools contract manufacturer based in Philadelphia, is passing along any added costs to customers, with transparency. Tariff-related cost increases are noted separately and determined “on a customer-by-customer basis,” he said.

    “We are not making blanket cost increases because our intention is to remove them when and if they go away or change,” Cettina said. “We are also offering any alternative sources where we can.”

    Patti said he will likely buy less product but will also “buy higher quality just to pick up my margins” and compensate for the loss of volume.

    McLaughlin, the consultant, struck a more positive tone. He said clients are “stress-testing” multiple “what-if” scenarios so their businesses can adapt quickly.

    “With all the uncertainty, we are consistently encouraged by how resourceful our clients are through this unique time,” he said. “Many are using this moment as an opportunity to strengthen supplier relationships, accelerate efficiency, and polish their value propositions.”