Can you spot the real logo among the fakes?

Earn the right to critique recent rebrands of the Philadelphia Art Museum and Eastern State in our fiendish logo quiz.

For use on the Art Museum story only

It’s been almost two months since the Philadelphia Art Museum unveiled its new name and logo to, let’s be kind and say, a mixed response. To the bane of all graphic designers, rebrands are lightning rods where everyone suddenly becomes a branding expert.

So we wanted to put your knowledge to the test. We’re going to ask you to identify the real logo among those that we’ve subtly modified.

Good luck!

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Question 1 of 6

Before the change, one of these was the real logo for The Philadelphia Museum of Art. Can you pick the right one?


Question 2 of 6

Which logo replaced the one above?


Question 3 of 6

Let’s move to another art gallery. Which is the real logo for the Barnes Foundation?

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Question 4 of 6

Which is the real Pennsylvania Academy of Fine Arts logo?


Question 5 of 6

Eastern State Penitentiary also recently rebranded. Can you pick out their new logo?


Question 6 of 6

The Museum of the American Revolution has part of its logo displayed on its building. Can you spot the right design?


Your Results

You have skipped .

    Get out there and see some museums!

    Respectable. You clearly have a good eye or spend all your free time at museums across the city.

    Good eye! We’ll listen to any of your “takes” on the new Philadelphia Art Museum branding.


Staff Contributors

  • Design, development, and reporting: Garland Fordice
  • Editing: Sam Morris
  • Copy Editing: Brian Leighton

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