Tag: Bryn Mawr

  • Dot cake went from TikTok trend to Philly bakeries. Here’s how 3 small businesses jumped on the bandwagon.

    Dot cake went from TikTok trend to Philly bakeries. Here’s how 3 small businesses jumped on the bandwagon.

    Michael Ibrahim, general manager of the Bakery House in Bryn Mawr, said custom orders for dot cakes, the latest viral TikTok food trend, started trickling in at the end of May. By June 1, the Bakery House posted the new menu addition on Instagram and Facebook.

    Within 15 minutes, they were sold out.

    “We ordered more material, made more the next week, and then we made sure to never run out of it again,” Ibrahim said.

    The dessert — a layered cake in a cup coated in nonpareil sprinkles — was created in 2017 by mother-daughter duo Alex and Sondra Posner of the Dot Cakes in Roslyn, N.Y. It reached national audiences this past May when influencers began reviewing the bakery’s dot cakes sold in New York City’s Butterfield Market. In June, the New York Times Style section reported people standing in line at 6 a.m. for a taste of the sweet treat.

    Elizabeth Aversa, owner of the Margate location of Aversa’s Italian Bakery, said her shop is now regarded as “cool” after introducing dot cakes.

    “I’m getting these new, trendy people that we were never getting before,” Aversa said. “Before, we were just like a mom-and-pop, old-school store … but now they come to us.”

    With viral trends appearing and fading almost as fast as they arrive — remember crookies and butter boards? — deciding which fad to hop on can be a challenge for small businesses.

    Ray Sheehan, founder of Old City Media, said businesses have to identify when viral trends will stick around long enough to be worth the investment. That most often occurs when they cut across several consumer demographics.

    “When things take off like this, it’s almost like pop music,” Sheehan said. “It just speaks to so many different people.”

    Lily Diebold assembles dot cakes at the Bakery House.

    ‘Everybody started calling’

    When the Bakery House got its first order for dot cake, Ibrahim thought it was an easy request. The bakery already had everything needed to prepare the dessert: cake ingredients, frosting, and nonpareil sprinkles

    “Then, the customers told each other, and then everybody started calling,” Ibrahim said. “All of a sudden, we had about 60 custom orders for dot cake.”

    Ibrahim said that the team usually avoids bending to the whims of social media trends — notably, they skipped the “crookie” despite offering both croissants and cookies on their menu.

    “We didn’t do it in the store because we didn’t feel that anybody was asking for it,” Ibrahim said.

    Dot cake, however, was so popular among customers that the Bakery House decided to put it on the menu permanently.

    According to Sheehan, adapting to a viral trend is one of the best ways for businesses to show consumers that they are relevant.

    “If I’m a customer, it feels like this bakery is in tune and that they’re talking to me,” Sheehan said. “I’m resonating with their brand because they understand me, and that this thing is so popular.”

    Dot cakes have been around for years, but only recently became popular nationwide due to TikTok.

    Ibrahim said the bakery now has two employees dedicated to making dot cakes all day, and the fervent demand has caused a dip in sales for traditional cupcakes.

    Though, he says, it’s a net gain. Ibrahim estimated that for every loss of 100 cupcakes, 200 dot cakes are sold. On top of that, dot cakes are priced about $5 more than the bakery’s most basic cupcake, generating greater revenue.

    A middle schooler’s suggestion

    At Aversa’s bakery, the decision to start making dot cakes was a family affair.

    Aversa’s 14-year-old son, Ralph, saw the viral dessert on TikTok and he asked his mother to make dot cakes for a school party.

    It was a popular choice: ”He was a rock star at the party,” Aversa said.

    Ralph wanted to bring dot cakes to the bakery. His mother let him go for it, thinking it would be a fun summer activity.

    Then they flew off the shelves.

    “We put 20 out; they sold out. Then 40, then 50,” Aversa said. “Now we’re selling almost 100 a day.”

    Aversa said that dot cake sales are not replacing regular items but rather bringing in new customers. The younger demographic, drawn in by the dot cakes, may bring their parents, who then come across Aversa’s chicken salad or Caesar salad wraps.

    “Some people maybe never would have come to Aversa’s if it wasn’t for the dot cakes,” she said.

    Dot cakes get a layer of icing and then a crunchy topping of nonpareil sprinkles.

    Influencer tips

    At Sweet Box Bakery on South 13th Street, owner Gretchen Fantini said a well-known social media personality who frequents the shop tipped her off to dot cakes.

    Destiny Deniz, a Philly-based creator with nearly 177,000 followers on TikTok, told Fantini that the dessert was blowing up in New York, and Sweet Box should hop on the trend. At first Fantini was reluctant, but then she started seeing it all over her feed.

    “We have everything here,” Fantini said she thought at the time. “We should just do this.”

    Since the business — and local influencers — started advertising Sweet Box’s dot cakes, Fantini said their Instagram has grown by almost 1,000 followers.

    Sweet Box’s feed features collaborative posts with local food Instagrammers showcasing the viral dot cakes, including @josheatsphilly (197,000 followers), @phlfoodstagram (42,900 followers), and @phillyfoodies (135,000 followers).

    Fantini said the bakery’s influencer relationships are built organically. Creators may pop into the shop, and she’ll give them a taste of her baked goods for free, but she has not done a paid partnership so far.

    Customers line up at the Bakery House in Bryn Mawr, which recently starting selling more dot cakes than cupcakes each day.

    “I’m Italian, so if you come into my bakery and I’m baking something, I’m going to give it to you to try,” Fantini said.

    Dot cakes are hit at Sweet Box, but so far sales have not surpassed cupcakes, the bakery’s specialty. On a day where the bakery sells 500 cupcakes, Fantini said they typically sell about 250 dot cakes.

    This isn’t the first time Sweet Box has adopted social media-fueled food trends. In 2017, the bakery introduced edible cookie dough, which was a breakout dessert of the year.

    “I want to make my customers happy,” Fantini said. “If I can stay true to what I’m making, and if it’s something that they want, I’m going to make it.”

  • Danny’s Guitar Shop, a destination for Main Line musicians, has closed after 17 years

    Danny’s Guitar Shop, a destination for Main Line musicians, has closed after 17 years

    Danny’s Guitar Shop, an independent guitar store and lesson center run by musician Dan Gold, closed its doors after 17 years in downtown Narberth.

    Over nearly two decades, Gold forged connections along the Main Line, sold guitars to celebrities, brought outdoor music to Narberth’s streets, and, briefly, starred in a TV show that drew on his talents as a self-proclaimed “kibitzer.”

    Gold, 72, said retirement was already on his mind when his landlord raised the rent beyond what Gold could pay. Danny’s officially closed at the end of May. As Gold prepares for the next chapter, which will be filled with swimming, traveling, and playing bass in Broken Arrow, his Neil Young cover band, he said his time in Narberth was “just perfect.”

    The former storefront of Danny’s Guitar Shop in Narberth.

    Gold opened Danny’s Guitar Shop in June 2009, right as the country had begun to dig itself out of the Great Recession. Guitar store Medley Music of Bryn Mawr had closed the year prior, and Center City’s 8th Street Music had moved across the bridge to New Jersey, leaving a vacuum for guitar lovers in Philly’s western suburbs.

    Gold, a Newtown Square resident, grew up in Havertown and graduated from Haverford High School and Temple University. He started his career as a schoolteacher before taking a gig as a district sales manager for Fender Guitars, traveling across the region, from rural Pennsylvania to North Jersey, selling instruments and accoutrements.

    Though it was risky to open a brick-and-mortar store at the heels of the financial crisis, Gold was bullish on the prospect. His mentors told him that as long as he ran guitar lessons, he’d be able to pay the rent. Gold had always loved Narberth’s “very distinct, charming personality” and was smitten with the Forrest Avenue storefront right away, with its ample natural light and welcoming front porch.

    When Danny’s opened in 2009, the Main Line Times described it as having promptly “established itself as that rare kind of clubhouse — the kind where everybody’s allowed in.”

    Over the years, the storefront’s shaded porch became the site of dozens of guitar recitals and summer evening jam sessions. Narberth residents gathered outside of Danny’s to talk about the news and the neighborhood gossip, and Gold always had treats for local dogs. Gold helped bring live music to Narberth during First Fridays and the annual July Fourth celebration. Ahead of a recital last fall, Gold posted on Facebook: “Students playin’ on the porch this Sunday 3:00! Bring a chair and come hang out!”

    “Danny is loved around here and for good reason,” said Ed Ridgway, president of the Narberth Business Association, who took guitar lessons at Danny’s.

    Ridgway described Danny’s as resembling an “old-timey barbershop.” If you asked Ridgway to make a list of 10 things that define Narberth’s downtown, he said Danny‘s would be on the list.

    “He was just such a good presence in Narberth,” said Tracy Tumolo, owner of Narberth art and gift shop Sweet Mabel Store.

    “This place,” Gold said. “It just fit me like a glove.”

    Danny Gold (center) pictured at Danny’s Guitar Shop in Narberth in 2018 with partners Larry Freedman (left) and Ron Stanford.

    Every once in a while, a star or two would stop into Danny’s Guitar Shop while visiting the area or prepping for a show at Ardmore Music Hall. The Eagles’ Timothy B. Schmit bought a few guitars and gave Gold backstage passes when the band played Atlantic City. Wilco’s John Stirratt stopped by, as did Dweezil Zappa, Frank Zappa’s son. Tumolo said Gold always encouraged them to shop at Narberth’s other businesses.

    In 2014, Gold starred in a 13-episode series on WHYY-TV’s YArts cable channel, which aimed “to do for guitars what Anthony Bourdain has done” for international cuisine or ”Mike Rowe for the art of cleaning septic tanks,” according to an Inquirer story from the time. In the series, Gold explored the origins of Klezmer music, interviewed the scholar who wrote the definitive book on the history of the accordion, and spent quality time with electric guitar giant Paul Reed Smith.

    Lessons were the biggest part of Gold’s business model at Danny’s, as his mentors predicted. He did a large consignment and secondhand business, as well, as he was mostly selling to first-time and beginner players.

    “The lessons made me a destination store. It’s never like I carried away wheelbarrows full of money, but we were able to make a modest living and enjoy doing what we were doing,” Gold said.

    Like many brick-and-mortar merchants, Gold said it became more difficult over time to keep up with the ubiquitous online marketplace. Consumers can now buy any model of guitar, in any color, at any time. Music stores across the country have shuttered in recent years, pointing to online shopping as a factor in their decline.

    On one hand, Gold feels somewhat liberated from the day-to-day responsibilities of running his namesake storefront. On the other hand, there’s a lot he’ll miss — the people, the borough, watching the neighborhood kids grow up.

    At the end of the day, Gold said, “It’s been a great run.”

    This suburban content is produced with support from the Leslie Miller and Richard Worley Foundation and The Lenfest Institute for Journalism. Editorial content is created independently of the project donors. Gifts to support The Inquirer’s high-impact journalism can be made at inquirer.com/donate. A list of Lenfest Institute donors can be found at lenfestinstitute.org/supporters.

  • Rachel Maddow recalls her ‘formative’ time in Philly and the city’s most overlooked hero ahead of MS NOW event

    Rachel Maddow recalls her ‘formative’ time in Philly and the city’s most overlooked hero ahead of MS NOW event

    Rachel Maddow’s brief turn as a Philadelphian began with her bicycle being stolen on the first day of a new job.

    “I got to work at 9 a.m. and I got out for lunch before noon, because I didn’t have anything to do,” Maddow said. “My bike was already gone.”

    MS NOW’s top star was in Center City on Thursday night to interview constitutional legal expert Sherrilyn Ifill live in front of nearly 2,000 people at the Academy of Music.

    But prior to the event, she reminisced about her brief time in Philly in the early 1990s, shortly after she came out as gay during her freshman year of college at Stanford University.

    “It didn’t go well at home, so it was a bit of a scramble in terms of like paying for college, figuring out what I was going to do, where I was going to live,” Maddow said. “And I got an internship at a think tank at Penn.”

    Maddow lived in West Philadelphia and basically ate nothing but Ethiopian food for a few months, though she can’t remember the name of the street: “It was in the 40s and it was one of the tree-named streets.”

    In college she was an AIDS activist and focused on healthcare policy, so landing at the University of Pennsylvania’s Leonard Davis Institute of Health Economics seemed liked an ideal fit.

    Maddow said her job was to answer the phone. But the internship didn’t last long.

    “I was not an additive,” Maddow said. “I don’t think I was an asset to the organization.”

    Kiyoshi Kuromiya seen here in 1992, was a gay civil rights activist who helped establish ACT UP Philly.

    Maddow’s activism began when she was still in high school, when she began working at a hospice for people who were dying during the AIDS epidemic.

    Still, those few months living in Philadelphia influenced Maddow’s developing political voice. She idolized ACT UP Philly, an activist organization fighting for people with HIV/AIDS, and thinks that gay civil rights activist Kiyoshi Kuromiya is the city’s most overlooked hero for the work he did helping connect people with hard-to-find information about the virus and treatment.

    “He saved millions of lives,” Maddow said. “The city needs to build a statue for Kiyoshi Kuromiya.”

    Maddow has returned to Philly a number of times over the years, and every time she does, it makes her feel like she’s 19 again. Things have changed — seeing Indego bicycles to rent on street corners after hers was stolen is pretty jarring — but though her time living here was brief, she didn’t hesitate saying, “Philly was really formative for me.”

    “The thing I loved about Philly at the time, and that I kind of fell in love with, even before I really knew what to do with it, was the really sparky, edgy, impolite activist spirit,” Maddow said. “I think I’m just a middle-class polite kid who doesn’t like to offend anybody, and Philly kind of shook me out of that a little bit, and made me aspire to edgier things.”

    More live events and a new app coming from MS NOW

    Nearly 2,000 people attended Thursday night’s event at the Academy of Music.

    A strong Philly current ran through MS NOW’s event Thursday night, which highlighted the messy history of the American experiment leading up to the country’s 250th anniversary next week.

    MS NOW president Rebecca Kutler, who oversaw the event, is a Philly native who grew up in Center City and later Montgomery County. Host Ali Velshi lives in Bryn Mawr and commutes to New York every day to host The 11th Hour, which he recently took over as part of a lineup change.

    Former White House press secretary for then-President Joe Biden and current MS NOW host Jen Psaki was also part of Thursday event, where she interviewed Pennsylvania Gov. Josh Shapiro, who was raised in Upper Dublin Township in Montgomery County. Psaki doesn’t have any connection to the area other than friends who live here — and

    “My mother’s best friend of 70 years lives here,” Psaki said.

    Thursday’s event was part of a larger strategy of engagement at the network after breaking away from NBC and becoming part of Versant, hence the name change from MSNBC to MS NOW. Ratings are up, but the cord-cutting trend is undeniable, so MS NOW is attempting to secure a digital future while it remains a popular TV destination.

    The network has now hosted three large fan events since 2024 and another is planned for Sept. 26 ahead of the midterm elections, though further details have not been announced. Attendees in Philly on Thursday night received a free, one-year subscription to MS NOW’s membership product that is set to launch soon. It will act as a streaming platform and online community for the network’s progressive fans and provide access to its biggest stars.

    “We’re always looking for ways to connect with our MS NOW community, to meet more viewers where they are, and to engage them in new ways,” said Lauren Peikoff, the network’s executive producer of live events.

    Cecil Parker, a Philadelphia musician, said the state of affairs in Washington compelled him to attend Thursday’s event.

    “Urgency. That’s the all-encompassing word,” Parker said, who often tunes into MS NOW to get their take on the news. “They have their opinions, but it’s based on the facts. So I dig that.”

    Some audience members traveled from as far as Arizona and California to have a chance to hear Maddow and her MS NOW colleagues in person.

    Tony Clyburn and his wife, Lisa, drove more than 10 hours from West Columbia, S.C., to take part. A radio host back home, Clyburn said it was inspiring being in a room with people from different walks of life who want what’s best for their neighbors and their country.

    “These gatherings are good because they’re as close to a town hall as we can get,” Clyburn said.

  • A Philadelphia high schoolers’ production of ‘1776’ is former Gov. Ed Rendell’s dream come true

    A Philadelphia high schoolers’ production of ‘1776’ is former Gov. Ed Rendell’s dream come true

    In tricorn hats and tail coats, their locs, microbraids, and wavy tresses gathered into 18th-century low ponytails, 27 Philadelphia-area high school students transformed into America’s Founding Fathers on Wednesday evening at the Philadelphia High School for Creative and Performing Arts.

    The young thespians debated and deliberated the benefits of forming a sovereign nation. Their well-practiced Southern accents and New England inflections echoed in the full auditorium.

    In 2½ hours, Massachusetts congressman John Adams (played by Jackson Preisser), Ben Franklin (Jayden Duvene), and Thomas Jefferson (Maxwell Henderson) made the case for liberty, overcoming the petty aristocratic concerns of Pennsylvania delegate John Dickinson (Greg Rist).

    Former Mayor Ed Rendell meets cast members (L-R) Abigail Adams (played by Chloe Chau), John Dickinson (played by Greg Rist) and Ben Franklin (played by Jayden Duvene) during opening night of 1776: The Musical at the Philadelphia High School for Creative and Performing Arts on Wednesday, June 24, 2026.

    On a set that looked remarkably like Independence Hall, the students staged the Tony Award-winning 1969 Broadway musical 1776 and argued for and against liberty with witty songs and sophisticated dialogue.

    The reenactment of the signing of the Declaration of Independence was everything Ed Rendell, the elder statesman and the brain behind the production, wanted it to be.

    “It’s been my dream for quite some time to see this production happen,” Rendell said to The Inquirer, his voice a raspy whisper, worn and weary from Parkinson’s disease. Sitting in his wheelchair at the red, white, and blue step and repeat, Rendell smiled as CAPA’s lobby was turned into a dining room for dignitaries hours before the play began.

    “In honor of America’s 250th birthday, we wanted to use 1776 to teach high school students the sacrifices and compromises it took to form this great nation,” he said.

    Rendell’s love for 1776 is rooted to the night in 1969 when he watched the colonial drama unfold on Broadway, starring William Daniels as John Adams, Ken Howard as Thomas Jefferson, and Howard da Silva as Benjamin Franklin. Daniels, Howard, and da Silva starred in the 1971 Oscar-nominated film of the same name.

    “I loved it,” Rendell said, whose favorite ballads from the play are Franklin, Adams, and Jefferson’s quirky performance of “The Egg,” in which the forefathers humorously choose the bald eagle as America’s national bird. (That didn’t really happen during the Second Continental Congress, but it’s a nice touch.)

    Another of Rendell’s favorite songs is “Is Anybody There?,” a melancholy number during which Adams asks himself if his dedication to the cause of independence is worth it.

    “It struck the right chord, giving all the facts about how we came to our freedom, our independence,” Rendell said. “When I became mayor, I went back and studied it and began to think of it as an important civics lesson. There were so many things I didn’t even know.”

    A former president, a mayor, a speaker walk into a play

    The 1776 opening night saw the attendance of a who’s who in Philadelphia politics, business, and civics.

    Former President Joe Biden was in the house on the opening night of Rendell’s theatrical milestone. After he was presented with a copy of the declaration signed by the cast, the former president delivered a nine-minute speech about the importance of teaching American history in present-day America, although he did not mention President Donald Trump by name.

    “What I can tell you is that from the moment the Founding Fathers signed the Declaration of Independence, we have been in a consistent battle for the soul of the nation,” Biden said as guests prepared to dig into barbecued chicken, brisket, and ribs, Rendell’s favorite.

    Former President Joe Biden displays a signed poster from the cast as former Mayor Ed Rendell looks on during the opening night celebration of 1776: The Musical at the Philadelphia High School for Creative and Performing Arts on Wednesday, June 24, 2026.

    “Even when there is darkness,” Biden said, “we’ve summoned our angels and crawled back from the brink. We are trying to do that now.”

    Mayor Cherelle L. Parker, Pennsylvania House Speaker Joanna McClinton (D., Philadelphia), and State Rep. Joe Ciresi (D., Montgomery) were also in attendance. Philadelphia School Superintendent Tony B. Watlington Sr.; Temple University president John Fry; and David L. Cohen, the former senior executive vice president to Comcast and U.S. ambassador to Canada, were on hand, too.

    “When Mr. Rendell calls, people come out,” said Adrian R. King, a partner at Philadelphia-based law firm Ballard Spahr and a former Rendell staffer.

    Their attendance reflected their respect for Rendell, a former governor of Pennsylvania and mayor of Philadelphia who, in his political heyday in the 1990s, led the efforts to reimagine South Broad Street as the now-bustling Avenue of the Arts. CAPA’s 1997 opening was a part of that plan.

    John Adams (played by Jackson Preisser, middle) and John Dickinson (played by Greg Rist, right) are seperated during a scene from the opening night of 1776: The Musical at the Philadelphia High School for Creative and Performing Arts on Wednesday, June 24, 2026.

    Rendell’s baby

    Rendell has dreamed of this production for years. He began working on it in earnest last year, bringing on veteran Philadelphia arts administrator Karen Corbin to executive produce. Phillip Sean Brown, director of theater at Bryn Mawr’s Shipley School, was roped in to direct.

    “The governor had very specific ideas of what he wanted,” Brown said. “He wanted to show the history of our country, show the drama of the birth of a nation, and have the students learn everything they could about the craft of theater.”

    The first order of business was securing the rights to the late composer Sherman Edwards’ script and music. That will cost about $45,000 by the end of the run, Corbin said.

    Casting began in February and auditions began in March. Forty actors from eight area high schools were picked for the multicultural, gender-fluid rotating cast, giving the revival of the 57-year-old production Hamilton vibes.

    In addition, Brown said, more than 30 students were hired as musicians and production crew.

    Cast members posed with guests before opening night of 1776: The Musical at the Philadelphia High School for Creative and Performing Arts on Wednesday, June 24, 2026.

    “They worked with professionals in theater lighting, costume, sound, and props,” Brown said.

    Students were paid $150 a week during rehearsal weeks, and will make $300 a week through the eight-week performance. The entire production cost $850,000 including a $150,000 grant from the state.

    There will be 50 shows through Aug. 15 at CAPA. Actors will also perform vignettes of the musical throughout Philadelphia’s historic district, including Carpenters Hall.

    ‘All good things take compromise’

    Students’ exposure to the arts and history has been priceless.

    “This experience represents striving forward — as an actor with my cast,“ said Mason Daly, a CAPA graduating senior whose biting Southern accent for South Carolina congressman and segregationist Edward Rutledge was chilling.

    Daly’s role as Rutledge is particularly eye-opening. 1776 tells us that Jefferson’s original draft of the declaration included a clause abolishing slavery in America. Rutledge, however, would support America only if that part of the declaration were struck.

    Jefferson laments to Franklin, saying, “Mark me, Franklin … if we give in on this issue, posterity will never forgive us.” But he does give in.

    “Playing him, I learned to value the nuances of the perspectives of even those we disagree with,” Daly said.

    “It’s about his personal compromises to get to the yea vote that allowed independence to go forward. That dialogue, that discussion, that back-and-forth between him and the various colonial representatives is the basis of our democracy and government.”

    Former Mayor Ed Rendell during opening night of 1776: The Musical at the Philadelphia High School for Creative and Performing Arts on Wednesday, June 24, 2026.

    The actors’ parents bubbled with excitement.

    “My child is really being taken seriously as an actor in this production,” said Justina Barrett, chief learning and engagement officer at the Historical Society of Pennsylvania, and mother to Sage Wentz, who played Col. Thomas McKean of Delaware. “This whole play is about the messy business of making the United States. It was hard. These guys weren’t nice. It wasn’t pretty. In many ways, we are divided then as we are now.”

    Although difficult, this idea of forming a new nation through compromise is what Rendell hopes is the ultimate lesson for all involved.

    “We can’t get anything done without compromise,” Rendell said. “We have to get back to a government that is working toward the good of the government. The Civil Rights Act took compromise. Women’s rights took compromise. All good things take compromise.”

    “1776″ will be performed at CAPA, 901 S. Broad St., through Aug. 15. Tickets start at $11. For more information, go to the Celebrating 1776! website.

  • The Buttery’s newest outpost is officially open in Bryn Mawr

    The Buttery’s newest outpost is officially open in Bryn Mawr

    Popular Main Line bakery The Buttery is officially opening its doors in Bryn Mawr this weekend, marking the third location in a growing collection of cafés owned by husband-and-wife duo John and Silenia Rhoads.

    Known for its sourdough breads, homemade pastries, and seasonal dishes, The Buttery describes itself as “part village bakery, part coffee shop, and part scratch kitchen.”

    The Rhoadses opened the first Buttery location in Malvern in 2015 and have since expanded into the Ardmore Farmers Market and now Bryn Mawr, at 836 W. Lancaster Ave. The Buttery previously had a satellite location at the Malvern train station, which closed in December.

    The bakery is beloved by Main Line residents and visitors (and even received the praises of Martha Stewart this spring).

    Vinny Petraglia, culinary operations director, drizzles olive oil on the avocado toast at The Buttery in Bryn Mawr.

    Joli Ridenour, The Buttery’s community manager, said customers have been asking the bakery to expand for years. When they opened in Ardmore in October, patrons were over the moon about not needing to drive to Malvern to get their beloved kouign-amann and sourdough.

    John Rhoads grew up in Devon, and he, Silenia, and their three teenagers now live in Paoli, so finding another outpost on the Main Line just felt right.

    Bryn Mawr felt like “a good center point on the Main Line,” John Rhoads said.

    “We’re so excited to be in this town. There’s such a hustle and bustle,” Silenia Rhoads said, adding that she’s already seen a “sense of community.”

    At the bakery’s soft opening on Wednesday, loaves of sourdough and baguettes peeked out from behind long glass cases stuff with butter croissants, lemon currant scones, and fresh bagels. Packaged cookies, branded T-shirts, and bags of homemade granola lined the walls, and customers stopped to chat with the Rhoadses.

    The 82-seat café is spacious, laid out with long communal tables, corner booths, and scattered two- and four-tops. The Buttery team wanted multiple kinds of seating options to allow for different dining experiences, from neighbors grabbing a quick coffee to families coming in for a long lunch.

    Silenia (left) and John Rhoads, owners of The Buttery, at their new location in Bryn Mawr. Said Joli Ridenour, The Buttery’s community manager, “We want people to feel really at home and welcome and like they’re walking into an old friend’s house.”

    “We want people to feel really at home and welcome and like they’re walking into an old friend’s house,” Ridenour said.

    The Buttery’s Bryn Mawr location is serving its full breakfast and lunch menu, which includes bagels, quiches, sandwiches, open-face tartines, salads, and speciality Passenger coffee and tea drinks. The Rhoadses said they are hoping to expand to dinner service, as they have in Malvern, in the fall or winter.

    Ridenour said the bakery always tries to source locally, milling flour out of local grain and purchasing eggs from Highspire Hills Farm in Glenmoore. Almost everything is made in-house, including roasting their own meat for roast beef sandwiches.

    What to order? The Buttery’s staff says you can’t go wrong. The sablé cookie, a buttery French shortbread cookie, is a signature dish. Silenia Rhoads recommends the seasonal panzanella salad, made with fresh smashed cucumber, asparagus, homemade croutons, and a potpourri of herbs. The breakfast sandwich, serviced with harissa aioli on an everything brioche bun, is also a fan favorite.

    Turkish eggs with homemade naan at The Buttery in Bryn Mawr.

    The Buttery has been able to expand in large part due to a bakehouse the Rhoadses opened in Norristown a year ago. With more space and a centralized food preparation location, the bakehouse has “enabled us to set our sights on more,” John Rhoads said.

    The couple said a Northern Liberties location will open later this year, and further growth is on the horizon for 2027.

    The Buttery’s Bryn Mawr grand opening will kick off on Saturday. The bakery will debut a special Bryn Mawr-only pastry, a lemon poppy kouign amann baked with house-made creamy poppy seed spread and lemon sugar. The first 50 customers will get a branded tote bag and the first 100 will get a sablé cookie, on both Saturday and Sunday.

    The Buttery will be open daily from 7 a.m. to 5 p.m., with kitchen service until 3 p.m.

    This suburban content is produced with support from the Leslie Miller and Richard Worley Foundation and The Lenfest Institute for Journalism. Editorial content is created independently of the project donors. Gifts to support The Inquirer’s high-impact journalism can be made at inquirer.com/donate. A list of Lenfest Institute donors can be found at lenfestinstitute.org/supporters.

  • Two Philly-area Jewish schools are merging, a ‘proactive’ push to remain competitive in the region’s strong academic market

    Two Philly-area Jewish schools are merging, a ‘proactive’ push to remain competitive in the region’s strong academic market

    Two prominent Jewish day schools in the Philadelphia suburbs are set to merge, a decision school leaders say will keep the institutions competitive in the region’s strong educational market.

    Perelman Jewish Day School, a private Jewish pre-K and elementary school located in Melrose Park and Wynnewood, and Jack M. Barrack Hebrew Academy, a Jewish middle and high school located in Bryn Mawr, will merge next year to become the only unified pre-K through twelfth-grade Jewish day school in the Philadelphia area.

    Perelman and Barrack will maintain their current operations for the 2026-27 school year, while beginning to combine their admissions and development programs. Faculty, staff, and students will come under the unified school umbrella beginning in fall 2027. Perelman and Barrack will continue to operate on all three campuses.

    School officials say the merger will help streamline curriculum development and strategic planning while bringing more families into the Jewish day school system by offering a consistent, pre-K-through-high-school experience.

    Perelman Jewish Day School was founded in 1956 as the Solomon Schechter Day School of Greater Philadelphia. The school operates across two campuses, one in Melrose Park, which serves parts of Philadelphia County, eastern and northern Montgomery County, and Bucks County, and another in Wynnewood, which serves Center City and Philadelphia’s western suburbs.

    Jack M. Barrack Hebrew Academy, originally Akiba Hebrew Academy, was the nation’s first pluralistic Jewish secondary day school when it opened in Center City in 1946. The school moved to Merion Station in 1956, then Bryn Mawr in 2008. Barrack boasts numerous notable alumni, including Gov. Josh Shapiro and CNN anchor Jake Tapper.

    Perelman and Barrack completed a partial merger in 2012, when the schools combined their middle schools into a single sixth-through-eighth-grade program on Barrack’s campus.

    Tuition at Perelman ranges from $21,500 to $32,300 per year, and tuition at Barrack ranges from $34,900 to $42,700. Both schools offer tuition assistance. Perelman says it awards over $3 million in tuition assistance each year to families earning up to $500,000.

    School leaders say the merger will ensure Perelman and Barrack are an attractive option for families in Philadelphia’s rich educational ecosystem, where parents can choose from dozens of strong public and private schools. Often, families choosing private education are looking for continuity from pre-K through high school, something that Perelman and Barrack have not been able to provide until this point.

    The ability to have students “become part of an educational system from their earliest years and grow within that system” will be academically and socially “deeper and more impactful,” said Rabbi Marshall Lesack, Barrack’s head of school and a Barrack alumnus. Lesack will lead the unified school beginning in 2027.

    Daniel Eisenstadt, a member of the Perelman board of directors who will chair the new, combined board, said the merger will also allow for more cohesive planning. The schools will be able to align their vacation calendars, external messaging, and curriculum plans.

    Though the overwhelming majority of Perelman students already matriculate to Barrack, bringing the schools under one system will allow for more parity in what to teach and when to teach it. Elementary, middle, and high school teachers will be able to sit in the same room and plan best practices for everything from math to art to Jewish studies, considering the arc of a student from ages 5 to 18, Eisenstadt said.

    Both schools’ enrollment has been “stable to growing” in the past few years, said Eisenstadt. Both he and Lesack were clear that the merger is not in response to a souring financial outlook, as can be the case when educational institutions merge.

    “We’re both coming from a place of strength,” Lesack said.

    Barrack reported revenue of $20.9 million in 2024, an increase of $3.4 million over 2023, according to tax records. Perelman reported a revenue of $13.4 million in 2024, up $400,000 from 2023.

    However, Eisenstadt said, “there is a recognition that we operate in an environment where there are excellent other independent schools, and excellent public schools. Rather than waiting for a moment where we see a dip in enrollment or where there are challenges, I think the general feeling from a leadership point of view was, ‘Let’s be proactive.’”

    Amid rising reports of antisemitism, some Jewish day schools have seen a spike in enrollment, as families seek more opportunities for Jewish affiliation for their children.

    When it comes to growing enrollment at Barrack and Perelman, however, Eisenstadt said there’s no one cause. He is “a little bit skeptical about the generic narrative” that the Israel-Hamas war and rising antisemitism have solely driven increased interest in Jewish education. He says Perelman and Barrack can’t rest on the assumption that larger forces will inevitably push families toward the Jewish day school experience. In a “dynamic world,” the schools need to continue to evolve, he said.

    In Eisenstadt’s words, Barrack and Perelman can’t “assume that any one thing that’s occurred, any one event, or any one trend is the future.”

    Lesack and Eisenstadt said many of the merger’s details are still up in the air and will be decided by the board. However they noted that there are plans for major investments across all of Perelman and Barrack’s facilities. Plans have long been in the works to find a new home for Perelman’s Melrose Park campus. School leaders say they are committed to having a continued presence in Philly’s northern suburbs.

    Lesack and Eisenstadt acknowledged the challenges of merging two schools with different campuses and cultures. Yet there’s “an unbelievably strong foundation” upon which to build, Lesack said, citing the many families, values, and traditions that the schools already share.

    This suburban content is produced with support from the Leslie Miller and Richard Worley Foundation and The Lenfest Institute for Journalism. Editorial content is created independently of the project donors. Gifts to support The Inquirer’s high-impact journalism can be made at inquirer.com/donate. A list of Lenfest Institute donors can be found at lenfestinstitute.org/supporters.

  • Burpee, the Philly-born seed seller, has proven to be ‘recession resistant’ after 150 years in business

    Burpee, the Philly-born seed seller, has proven to be ‘recession resistant’ after 150 years in business

    George Ball stood at the W. Atlee Burpee & Co. booth at the Philadelphia Flower show last week and lifted the company’s artfully designed 150th anniversary seed collection from a wooden rack.

    Ball, 74, traced a finger down the list of nine packets of “Historic Breakthroughs” and told stories about some of them: Iceberg lettuce (1894). Big Boy tomatoes (1949). Snowbird sugar snap peas (1978).

    Golden Bantam sweet corn (1902) wasn’t an instant hit, Ball noted, despite its sweet, buttery flavor. Americans were accustomed to white corn.

    “This is the first yellow sweet corn. Before that, yellow corn was hog feed. The kernels were hard,” Ball said. “This yellow corn was a totally new taste. It’s delicious. But for two years, nobody bought it because to them it was hog feed.”

    Only when an assistant coined the phrase “Looks like butter, tastes like butter” did the variety take off.

    Burpee’s display at this year’s Philadelphia Flower Show highlighted the brand’s historical roots.

    Burpee has been rooted in the Philadelphia area since its founding by W. Atlee Burpee in 1876. Now, more than a century later, having once teetered on the brink, it’s again thriving and positioned for the future with seed, plant, and product sales in big box stores and online.

    “We’re celebrating our 150th” and still selling those same seeds, Ball said.

    Regrowing Burpee

    When Ball came to buy Burpee in the 1980s, the company was in serious financial trouble, and its staying power was anything but certain.

    “Burpee was going to be padlocked,” Ball recounted. It had fallen 240 days behind on payments, some of which were owed to his family’s company, Ball Horticultural.

    Ball had become president of PanAmerican Seed, a Ball Horticultural company, by the mid-1980s and was breeding plants in Costa Rica. When he returned to the United States, he read a story in the Wall Street Journal that industry giant Burpee was teetering.

    Sensing an opportunity, Ball moved to buy the historic brand for a fraction of its value, or as he phrased it, for “kind of a poem.”

    More than a century before that, W. Atlee Burpee, scion of a prominent Philadelphia medical family, started his seed company in 1876, the same year he visited the Centennial Exposition in Philadelphia. It featured robust agricultural and horticultural displays. By 1881, a notice for the company’s Old City warehouse appeared in The Inquirer.

    The first mention of W. Atlee Burpee & Co. in The Philadelphia Inquirer on Jan. 3, 1881.

    Burpee seized on the emerging power of mail-order catalogs — the era’s version of the internet — and the catalog became a rural household staple since most of his customers were originally farmers.

    In 1888, Burpee bought a farm on New Britain Road in Doylestown. He named it Fordhook and transformed it into the company’s experimental garden and began conducting thousands of seed trials. The 60-acre property still opens to the public once a year.

    Burpee died in 1915, leaving the business to his 22-year-old son, David, who expanded the company’s flower offerings and cemented a reputation for innovation. The company soon found a market for its seeds with home gardeners.

    Christopher DeMairo, a former archivist for the Smithsonian Institution and the author of a book on the history of Burpee, calls W. Atlee Burpee, “a really fascinating man, and one of the most prolific businessmen in American history.”

    DeMairo credits David Burpee as a visionary who steered the company through the turbulent 20th century when many competitors went bankrupt. Under David’s leadership, Burpee pushed hard on innovation, pioneering hybrid vegetables through controlled pollination experiments.

    “Even if you may not know Burpee now, your ancestors certainly did,” DeMairo said. “It is still really important when you think of where agriculture and gardening are today.”

    In 1970, David Burpee sold to General Foods, and the corporate headquarters moved from Philadelphia to Warminster, where it remains.

    Eventually, ownership passed to a private equity firm, and the company fell into financial trouble.

    Then Ball, who views himself as a turnaround specialist, stepped in to save Burpee, officially becoming its sole owner in 1991. He’s run the company ever since and still lives at Fordhook Farm.

    The Creekbed Garden at Fordhook Farm in Doylestown in 2024. The seed barn is second building from the right.

    “I was very interested in the basic virtues and values of life,” Ball said, and felt that the nursery business fit with that essence.

    DeMairo, the archivist, believes the founding Burpee family would be relieved to know the company is privately held by Ball, who has no plans to sell.

    “I can almost say for a fact that both David and Atlee would be very happy to know that the company is in the hands of a true gardener,” DeMairo said, “and not a boardroom.”

    Burpee today

    Under Ball’s leadership, Burpee expanded into retail aisles and into the digital age.

    When COVID-19 hit in 2020, Burpee experienced a surge in demand, CEO Jamie Mattikow said, and the company has retained much of that momentum.

    He declined to share financial details or an employee count. But, he said, consumers spent $242 million on Burpee products last year, a 120% jump from 2019. Growth, he added, is in the “mid-single digits.”

    “Fortunately, seeds have proven to be a recession-resistant type of category,” Mattikow said, “so the growth is pretty steady.”

    Burpee president and CEO Jamie Mattikow (left) with owner George Ball at the Burpee Seed display at this year’s Philadelphia Flower Show.

    Burpee has long focused on home gardeners. Its products appear in major chains including Walmart, Target, Home Depot, and Tractor Supply.

    Mattikow describes Burpee as a full-service “gardening company” rather than simply a seed supplier, offering live plants and supplies like soil and cages. Online sales through Burpee.com and Amazon continue to expand.

    The company also maintains a niche business selling seeds to small growers who supply farmers markets and restaurants.

    The company has leveraged social media to reach younger customers. It has about 725,000 followers across Meta’s Facebook and Instagram platforms, and offers advice such as “the easiest tomatoes to grow for beginner gardeners.”

    Burpee relies on its own horticulturists and traditional seed breeders to adapt to changing customer preferences.

    For example, a seven-year breeding process resulted in the company’s new line of “garden sown” tomatoes and peppers — seeds hardy enough to be planted in ground after the last frost, bypassing indoor tray-starting.

    That painstaking breeding process has been with the company since the beginning. In his history of Burpee, DeMairo cites a Life magazine article describing the painstaking work behind developing seed varieties.

    The company, the article noted, “hired 60 girls from Vassar, Smith, Bryn Mawr and other colleges to spend the summer with tweezers and brushes” to control pollination and create new hybrids.

    Mattikow said Burpee faces typical challenges such as supply chain issues, tough competition, and tariffs.

    “We do a great balance of holding on to a loyal base of customers, and every year we bring in new customers,” Mattikow said.

  • New Philadelphia-area cardiovascular surgery centers are pulling profitable procedures from hospitals and charging less

    New Philadelphia-area cardiovascular surgery centers are pulling profitable procedures from hospitals and charging less

    At AMS Surgery Center in suburban Montgomery County, patients can park right in front of the entrance, walk through just a few doors, and undergo cardiac procedures in a sterile operating room with equipment as high-tech as in any hospital procedure room.

    In the year and a half since its first patient underwent a cardiac catheterization, the center has performed more than 1,000 cardiac procedures that previously required patients to go to full-service hospitals.

    The Horsham center showcases a new front as sophisticated healthcare procedures move to freestanding outpatient medical facilities, promising to save patients money. The shift also adds to the financial pressures facing the region’s hospital-centered health systems.

    Four centers have opened or are in the final stages of approvals in Southeastern Pennsylvania. Their arrival comes after state lawmakers in 2022 broadly expanded the types of procedures allowed outside hospitals to include cardiac catheterizations, pacemaker implants, and other treatments that until then had to be done in a hospital.

    Pennsylvania is the first Northeastern state to allow the minimally invasive procedures in freestanding surgery centers, but Southern states like Florida, Louisiana, and Texas have permitted the practice for decades, experts said. Research has found surgery centers generally are as safe as outpatient departments in hospitals.

    An independent physicians group, Bryn Mawr Medical Specialists Association, opened Heart & Vascular Center of the Main Line — the Philadelphia region’s first such center — in late 2022. in Bryn Mawr. AMS Surgery Center in Horsham performed its first procedure in the fall of 2024, initially treating only Medicare patients. It added patients with private insurance last summer.

    The market has continued to rapidly expand: ReVaMP Heart & Vascular Surgery Center in Center City started treating Medicare patients last fall. The Ambulatory Cardiovascular Center of Pennsylvania, near King of Prussia, expects to perform its first procedures on patients next month.

    Medicare pays the centers about a third less than hospital outpatient departments for the same procedures, but the centers have significantly lower costs, allowing them to be profitable. Medicare pays physicians the same wherever procedures are done.

    Independent cardiology groups traditionally have performed interventional procedures, such as implanting stents and pacemakers, in hospitals. Some are jumping at the opportunity to expand through the surgery centers, where they can have a financial stake in the entire operation.

    “We’ve always been very fiercely independent, fiercely entrepreneurial, and patient-centered,” said Richard Borge, an AMS interventional cardiologist who is medical director for the group’s surgery center.

    How much cardiac care — among the most profitable business lines for hospitals — will move out of hospital outpatient departments remains unknown. But cardiac surgical clinics will not take over heart care to the extent seen when outpatient orthopedic centers began offering hip and joint replacements, predicted Lauren Clementi, a senior vice president at Kaufman Hall, a Chicago consulting firm.

    “This one’s a little trickier because the acuity of patients,” she said.

    Cardiologists will continue treating many patients with complex medical needs in hospitals, which remain the only option for riskier procedures such as open-heart surgeries.

    Gregory Schmitt went to AMS Surgery Center to undergo procedures for a heart stent and stents in both legs. The retired machine-shop owner, who lives in Ivyland, called such centers great for patients.

    “I highly recommend it. It’s much easier than trying to navigate a hospital,” Schmitt said.

    How we got here

    Healthcare has been shifting away from requiring overnight hospital stays, even for common procedures like cataract surgery. The trend started decades ago with same-day procedures in hospitals, followed by the rise of freestanding surgery centers.

    In cardiology, people now commonly receive stents and pacemakers as outpatient care. But until recently, doctors had to implant the devices in a hospital.

    “Once upon a time, every patient we cathed had to spend the night in the hospital,” said veteran cardiologist Mark Victor, referring to cardiac catheterization.

    With the rise of outpatient procedures, Victor said, the question for many clinicians became: “If they’re hospital ambulatory, why do they have to be in the hospital at all?”

    Victor has long advocated for the adoption of outpatient cardiology procedures as the CEO of Cardiology Consultants of Philadelphia. The large cardiology practice joined last year a national private-equity backed group, Cardiovascular Logistics, and will soon start performing surgical procedures at the center opening near King of Prussia.

    In 2020, Medicare started paying for outpatient cardiac catheterizations — which entail running a catheter through a blood vessel in the thigh or wrist to examine the heart and install devices like stents.

    Richard Borge is medical director of AMS Cardiology Surgery Center in Horsham, whose arrival is moving advanced cardiac care from hospitals to outpatient clinics.

    Even then, Pennsylvania rules required cardiac catheterizations to occur in an acute-care hospital, according to Stephen Abresch, director of government affairs for the Ambulatory Surgery Center Association, a national trade group in Alexandria, Va.

    Pennsylvania lawmakers cleared the way for expansion by eliminating that restriction in 2022 as part of a broad expansion of what the state’s surgery centers were allowed to do. “It had been a quarter century since the state had gone in and reviewed that,” he said.

    Beginning this year, Medicare started paying surgery centers to perform treatments for irregular heartbeats, known as cardiac ablations.

    The Heart & Vascular Center of the Main Line has scheduled its first cardiac ablations this week. Horsham’s AMS aims to start offering those procedures in June. Victor’s King of Prussia group expects to add ablations in the future as well.

    Impact on hospitals

    It is too soon to know how the new surgery centers will impact the region’s existing health systems. In some cases, independent cardiologists generate significant patient numbers for hospitals’ cath labs.

    After Bryn Mawr Medical Specialists opened its cardiovascular surgery center near Main Line Health’s Bryn Mawr Hospital, the private group performed fewer procedures on low-risk patients at the hospital.

    To sustain patient volumes, Main Line has increased collaboration with other physician practices, while continuing to treat an “older patient population, whose more complex health conditions require the advanced expertise and emergency support only a hospital setting can provide,” officials said in a statement.

    In Horsham, most of the patients coming to AMS would have gone to Jefferson Abington Hospital before the surgery center opened in partnership with Atria Health, a private-equity backed group, Borge said.

    Jefferson declined to comment.

    King of Prussia’s Ambulatory Cardiovascular Center of Pennsylvania is opening through an unusual four-way partnership involving Cardiology Consultants of Philadelphia, Cardiovascular Logistics, SCA (a unit of UnitedHealth’s Optum), and the University of Pennsylvania Health System.

    “Ours is not going to seriously impact any one hospital system, which they’re all relieved about,” said Victor, who is also president of the Mid-Atlantic region for Cardiovascular Logistics. He said other health systems were invited to invest in the surgery center, but only Penn did so.

    Penn declined to comment for this article. On the Alvarez & Marsal What’s Your Moonshot podcast, the health system’s chief operating officer, Michele Volpe, recently said the system needs ”to move a bit faster in taking much of the work that we are doing in inpatient ORs and moving them into outpatient or ambulatory freestanding ORs.”

    AMS Cardiology’s ambulatory surgery center in Horsham is one of four new cardiovascular surgery centers in Southeastern Pennsylvania.

    Center City’s ReVaMP Health & Vascular Surgery Center wants to bring in cardiologists from nonaffiliated practices, and even the city’s big health systems. The facility opened last year, spearheaded by Re-Vasc Med Professionals’ two interventional cardiologists in partnership with Surgery Partners, a publicly traded manager of surgery centers nationwide.

    “I’m 100% sure this is going to be the trend of the future,” Re-Vasc CEO and founder Jon George said.

    A health insurer’s perspective

    Richard Snyder, a top executive at Independence Blue Cross, the largest health insurer in Southeastern Pennsylvania, has for years watched joint replacements and other procedures shift from hospitals to lower-cost surgery centers.

    The financial impact goes beyond the lower prices at surgery centers, he said, expecting that hospitals will not simply cede these patients to new competitors.

    Some hospitals might decide to take a lower payment for outpatient procedures. “Traditionally, that happens when we have capacity in lower-cost settings,” he said.

    At the same time, Medicare is pushing to pay the same price for services, wherever they are performed. “Hospitals, by necessity, will need to move some things to lower-cost settings in order to not lose money on them,” Snyder said.

  • More Philly-area students are majoring in neuroscience, with some wanting to find cures for Alzheimer’s and Parkinson’s

    More Philly-area students are majoring in neuroscience, with some wanting to find cures for Alzheimer’s and Parkinson’s

    When she was as young as 7, Alina Schechtman-Taylor wanted to know how the brain worked.

    “I remember telling my dad, ‘I don’t understand why people act this way. I need to figure it out,’” she recalled.

    For her, studying neuroscience at Haverford College, was a logical choice.

    “Why would you not want to study the thing that lets you study,” said Schechtman-Taylor, a senior from New York City. “The brain, that’s our entire world.”

    Neuroscience has become the most popular major on the highly selective liberal arts campus on Philadelphia’s Main Line, counting nearby Bryn Mawr College students who also take classes at Haverford. And it’s only been around since 2021 when the two colleges — which have had a minor in the discipline since 2013 — decided to administer the joint major.

    At Haverford, there were 24 majors the year it started; now there are 60. Bryn Mawr saw similar growth and currently has 49. Enrollment in Haverford’s neuroscience classes including both Bryn Mawr and Haverford students grew from 154 in 2014 to nearly 800 last fall.

    “We knew that neuroscience was going to be popular, but we did not anticipate this growth,” said Helen White, Haverford’s provost, who noted the school recently hired another neuroscience professor to accommodate more students.

    The major’s popularity is also growing at schools around the Philadelphia region — and across the country. Students and professors say neuroscience is popular because it’s interdisciplinary, involving psychology, biology, and chemistry, and can lead to a variety of careers. It can also be personal, because it involves studying diseases like Alzheimer’s and Parkinson’s, which have no cures, and the treatment of strokes and traumatic brain injuries.

    “I would say about 90% of my students are coming into my lab because they have someone in their family with one of these diseases,” said Rob Fairman, a Haverford biology professor whose research focuses on neuroscience.

    Haverford senior Alina Schechtman-Taylor, 21, of New York City, works as a teacher assistant in professor Laura Been’s lab.

    A growing major

    In 2008, 110 colleges nationally offered neuroscience majors; now, it’s about 330, said Raddy Ramos, associate professor in the Department of Biomedical Sciences at the New York Institute of Technology. Ramos, who coauthored studies on the topic, said there were more than 2,000 neuroscience graduates in 2008; in 2019, that number had grown to more than 7,200.

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    Pennsylvania is a hot spot, with 36 colleges having programs in 2022-23, Ramos said — more than than any other state.

    Drexel University, which has had a minor since 2015, launched its undergraduate major in neuroscience in 2024.

    “We have seen a 45% increase in applications over the last two years,” a university spokesperson said.

    Pennsylvania State University in November announced it was launching two new undergraduate majors in neuroscience, one offered by the biology department and the other by the biobehavioral health department.

    Students look for sections of rat brains that match the sections projected on the screen in a Haverford College lab.

    Neuroscience has become especially popular among pre-med majors, school officials say. Other potential career paths include biotechnology, pharmacology, psychology, and neuroengineering, while some students go on to law school, business, or public policy.

    “There’s a lot more awareness that mental health conditions are due to changes in the brain, and people want to understand that,” said Lisa Briand, associate professor and program director for Temple University’s neuroscience program.

    At Temple, neuroscience has become the fourth largest of 30 majors in liberal arts, Briand said. The psychology department a few years ago changed its name to psychology and neuroscience, she said.

    At the University of Pennsylvania a decade ago, 100 to 120 neuroscience majors graduated annually, said Lori Flanagan-Cato, associate professor of psychology and codirector of the undergraduate neuroscience program.

    “Twice in the past 3 years we have had over 150,” she said.

    Swarthmore College, a highly selective small liberal arts college, graduated 10 to 12 neuroscience majors a year about a decade ago, said Frank Durgin, professor of psychology who oversees the program.

    “This year, we anticipate graduating 24 majors,” he said. “Next year, it’s 30.”

    The college has added two professors in the last two years to accommodate growth, he said.

    Why students study neuroscience

    In a lab at Haverford one afternoon last month, 16 students in white lab coats poked with paintbrush tips at thin slices of rat brain in preservative fluid, preparing to stain them to look for which neurons were activated. Some of the rats received the drug Ritalin, commonly used for attention deficit disorder, while others did not. Students were trying to discern differences in their brains when they performed certain tasks, said Laura Been, associate professor of psychology and director of the bi-college neuroscience program.

    A neuroscience student works with sections of rats’ brains in a lab at Haverford College.

    “We can … try to learn something more about how this sort of drug treatment impacts the brain,” said Been, whose area of interest is behavioral neuroendocrinology, which looks at the relationship between hormones, the brain, and behavior.

    Students in Been’s class had varied reasons for studying neuroscience.

    Emily Black, visiting assistant professor of neuroscience at Haverford College, helps Savannah Shaw, 22, of Downingtown, during neuroscience lab work. “I really like the variety of the classes we can take in the major,” said Shaw, a senior who plans to go to medical school, possibly to become a neurologist. “You can go more the psychology route or go more biology.”

    Sophia Lipari, 21, a junior from Jacksonville, Fla., whose father is a reproductive endocrinologist, is interested in hormones and the field of fertility.

    Riley Fass, 20, a junior from Claremont, Calif., wants to be a special-education teacher. She already sees the connection between neuroscience and her job as a teacher’s assistant at a school where children have traumatic brain injuries and cerebral palsy.

    “The topics we discuss — an injury here will result in this — I can actually see it in my students,” she said.

    Iris Goxhaj (left), 21, of Northeast Philadelphia, and Riley Fass, 20, of Claremont, Calif., work with sections of rats’ brains in a lab at Haverford College.

    Deeya Abrol’s interest was stoked when she worked with a child on the autism spectrum as a swim instructor. Abrol, 22, a senior from Los Gatos, Calif., plans to go to medical school.

    Schechtman-Taylor meanwhile wants to pursue biomedical engineering and specifically developing medicines for the treatment of neurodegenerative disorders.

    “I want to work on the treatment side,” she said.

    Fairman, the Haverford biology professor, said a recent graduate’s mother had died of Huntington’s disease, meaning she has a 50% chance of getting it, he said. She worked in his lab and wanted to be involved in his research on protein clumping in the brain and its effect on diseases such as Parkinson’s and Alzheimer’s.

    Rob Fairman, a professor of biology at Haverford College, and student Liv Davis are testing the effects of natural products on animal models with neurodegenerative diseases.

    Junior Liv Davis, 21, wanted to help find a cure for Parkinson’s, which struck her grandmother in 2020.

    “She’s had two falls in the last year and a half because it’s progressed pretty quickly,” said Davis, of Lanoka Harbor, N.J. “It’s hard to see someone you love so much live with it, but it makes it all the more rewarding to work toward fixing it.”

    Davis, who has worked in Fairman’s lab since her freshman year, tried to get into an introduction to neuroscience class early on. But there wasn’t room. She ended up majoring in biology, which she thinks probably would have happened anyway.

    About half the students working in Fairman’s lab are neuroscience majors, he said.

    Davis is currently studying the effect of a chemical on sleeping fruit flies that have been genetically modified to carry the protein associated with Parkinson’s.

    Last summer, she received an inaugural research fellowship funded by Shamir Khan, a Haverford alumnus and psychologist who was diagnosed with early-onset Parkinson’s.

    Her grandmother was glad she could continue the research, said Davis, who plans to become a doctor.

    “She always jokes with me,” Davis said. “‘Give me a spoonful of that chemical, whatever it is. If you need a test subject, you let me know.’”

  • Swarthmore College president to step down in 2027 after 12-year run

    Swarthmore College president to step down in 2027 after 12-year run

    Swarthmore College President Valerie Smith will step down in June 2027 after concluding her 12th academic year in the job.

    Smith, the highly selective liberal arts college’s first African American president, said in a message to campus that she decided to announce her decision now to give the school time for “a thoughtful, seamless transition.”

    “Serving as Swarthmore’s 15th president has been one of the great privileges of my life,” she said.

    Smith, 70, didn’t say specifically why she is choosing to leave the presidency, but it will be at the end of her current contract, which had been extended in 2024. An attempt to reach her for comment Tuesday was not successful.

    “These are tumultuous times,” Smith wrote. “Like many institutions, we are navigating new pressures, including unprecedented threats to our very mission. We will continue to face these challenges together, thoughtfully and deliberately. In doing so, we reaffirm Swarthmore’s enduring value.”

    The college said it would launch a search for Smith’s successor and already had chosen a search firm.

    “This is a pivotal moment for the college and for higher education more broadly, and the board recognizes how consequential this search will be in shaping Swarthmore’s future,” said Harold “Koof” Kalkstein, a 1978 graduate and chair of the school’s board of managers.

    A scholar of African American literature and culture, Smith came to Swarthmore in July 2015 from Princeton, where she had been dean of the college and a professor of literature and English.

    Smith steered Swarthmore through COVID-19, various student protests — including a pro-Palestinian encampment that was erected on campus in 2024 — and more recently, funding threats from the federal government. Swarthmore had feared that the federal government would increase the excise tax on its endowment earnings, but the school actually ended up not having to pay at all under new rules announced last year.

    In 2021, the college decided to stick with a plan to partner with an organization that places retired military personnel on campus as visiting faculty members despite pushback.

    “I ultimately drew from the College’s mission and my fundamental belief that critical to the liberal arts is our ability to engage in the exchange of diverse and often opposing views, not to shut them out,” Smith wrote at the time.

    When she arrived at Swarthmore, she said her plan for dealing with a student body known for its activism was to listen carefully, craft a careful and well-researched response, and communicate.

    “It’s critically important to maintain open dialogue with students,” she said at the start of her presidency in 2015.

    Kalkstein expressed gratitude for her service.

    “She has modeled integrity, intellectual curiosity, compassion, and empathy, all in service of our shared mission,“ Kalkstein said. ”Swarthmore is forever stronger thanks to Val’s leadership.”

    Smith will be leaving at the same time as Haverford College President Wendy Raymond, who announced her departure in November. That will leave Bryn Mawr College President Wendy Cadge, who has been at the school for less than two years, as the senior leader of the three members of a tri-college consortium.