The crowd inside Xfinity Mobile Arena for Philly is Unrivaled already was high-energy. Then Marina Mabrey brought the house down with an Unrivaled-record 47 points in the second game of the doubleheader.
The Belmar, N.J., native plays in Connecticut and has no real connection to Philadelphia, but the crowd went crazy for every three-pointer like she was one of their own.
“I brought my Jersey to Philly, and I hope that you guys enjoyed it,” Mabrey said. “Thank you for welcoming me with open arms.”
Friday’s Unrivaled doubleheader at Xfinity Mobile Arena was the first time the three-on-three league had left its Miami-area home. Unlike the WNBA or NBA, the teams are not tied to a specific city or region. That makes the league a fascinating “social experiment,” TV analyst Renee Montgomery said.
Unrivaled is driven by fans’ love for players and for the game, Rose BC’s Lexie Hull said. A number of the 21,490 fans in the building came in repping their favorite players across the women’s basketball world, with plenty of love for superstar Paige Bueckers and Philly locals Natasha Cloud and Kahleah Copper, or in T-shirts declaring that “Everyone Watches Women’s Sports” or that “Philly is a Women’s Sports Town.”
“Philly is a basketball city,” Montgomery said. “… I think there’s certain cities that lean in and they don’t just halfway do anything, and I feel like Philly is that type of city. They see that Unrivaled chose this place to be the first one, and Philly’s like, ‘Bet, let’s show out.’ That’s what it felt like to me.”
The neutral crowds make Unrivaled a different environment in the pro sports landscape, but neutral didn’t mean there was any less passion.
“One thing I know about Philly is, it’s really passionate about its sports, good and bad, through and through, the City of Brotherly Love,” Bueckers said. “You feel that, and we felt that tonight, just how passionate they were and are about women’s basketball.”
Philadelphia has never been home to a WNBA franchise, and was home to an American Basketball League franchise for just two years before the team folded in 1998. But with an expansion franchise set to come to Philadelphia in 2030, Unrivaled’s sold-out crowd at Xfinity Mobile Arena was just a taste of Philly’s appetite for women’s professional basketball.
Hull said she hoped to see Unrivaled continue to thrive in that niche, serving markets like Philadelphia that don’t have WNBA franchises yet. Unrivaled’s Philly tour stop set the record for most fans at a regular-season professional women’s basketball game, and a building record for Xfinity Mobile Arena.
“With the growth of the sport, there’s just so many people that want to see it live and don’t have the opportunity to fly to a [WNBA] city and watch a game during the season,” Hull said. “This gives them the opportunity to get to watch and grow the game, so it’s awesome.”
Sixers Kyle Lowry, Andre Drummond, Trendon Watford, and Dominick Barlow, and New York Liberty guard Sabrina Ionescu were among the basketball stars in the building.
But of course, one of the most excited fans in the building was South Carolina head coach and local basketball legend Dawn Staley. For Phantom BC’s Aliyah Boston, who played for Staley in college, it was an amazing surprise to see Staley courtside again.
“I was shocked, when I came out, one of our assistants was like, ‘See Coach Staley?’” And I was like, ‘What? What?’ Saw her right over there, gave her a hug.”
Boston said that the two still have a “special relationship,” and she had to go up to Staley at halftime to ask for feedback on her game.
After playing for Staley, Boston said she had an idea of what to expect of playing in Philly, and the intensity and toughness needed for the tight game matched her expectations.
“The biggest thing for her was just that mindset,” Boston said. “She talked about her upbringing and that grind in Philly, and that’s the approach that she wants us to take on the court. Just have that dog mentality. Being able to hear that for four years just continued to shape me into who I am as a player today.”
Friday’s event was a huge head start in showing the players just how good of a women’s basketball market Philly can be. With the record-setting, energetic crowd, the conversation now turns to how to keep the momentum going until the WNBA franchise establishes itself in 2030.
Unrivaled players were excited about the prospect of adding new tour stops and continuing to travel in the seasons to come, and Unrivaled president Alex Bazzell confirmed Friday that the league plans to do more road trips next year.
Could Philly be on that list a second time?
Breeze BC’s Kate Martin, who played for the Golden State Valkyries in their inaugural season last year, shared the advice she’d give to anyone playing for a Philly expansion franchise, after the Valkyries quickly became the most-attended team in the WNBA in their first year.
“When you start to build that sense of community, that people feel more like they have a relationship with you, they want to come, they want to support,” Martin said. “Making the atmosphere fun, making people feel welcome, making people feel excited about basketball.”
