More than six decades after it landed in LOVE Park, Philadelphia’s long-shuttered “flying saucer” building is preparing for its next mission. The first step begins Saturday — not inside the circular glass pavilion itself, but with a new outdoor beer garden surrounding it.
Broad Street Beer Garden at LOVE Park is the opening phase of a food-and-drink operation led by Broad Street Brewing, the Bucks County brewery selected by the Philadelphia Department of Parks & Recreation as its operator after years of fits and starts.
Saturday’s debut, on the final FIFA World Cup game in Philadelphia and amid the hoopla surrounding America250 festivities, will feature a beer garden with a limited food menu. Two Philadelphia companies, Rival Bros. Coffee and High Street Hospitality Group, will be involved as well. High Street, which operates Fork, a.kitchen, and the Bread Room, will assume a larger culinary role when the restored pavilion itself reopens in early 2027 as a year-round cafe, restaurant, and coffee bar. Its name has not yet been announced.
For the Parks & Recreation Department, the concession is about more than filling the building at 16th Street and JFK Boulevard. Revenue from the operation will be reinvested in LOVE Park and the Benjamin Franklin Parkway, helping fund programming, maintenance, and improvements.
“This has been a long time coming,” said Katie Burns Kays, the department’s director of business and event development. “Our goal wasn’t just to find somebody to fill the space. We wanted a strong partner who would bring the kind of energy and story we want to be telling at LOVE Park, for both residents and visitors.”
Kays said officials hope the arrangement becomes “a sustainable funding model for our public spaces.”
Broad Street Brewing, which opened three years ago in Bristol, emerged from a field of applicants that included Four Corners Management, operator of Parks on Tap; Triple Bottom Brewing Co.; Tica’s Taco; Bower Penn, which operates Bower Cafe locations; and Little Susie’s Coffee & Pie, according to city documents.
Kays said the city used what it calls a “best value” procurement process, weighing community engagement, operational experience, partnerships, and programming alongside revenue. Financial terms were not disclosed. The department’s standard concessions run for one year with up to four renewals, and Parks & Recreation plans to seek City Council approval this fall for a longer-term agreement to support the investment, Kays said.
“It’s exciting to feature three local businesses rather than a national chain,” Kays said. “We really want visitors to experience Philadelphia through Philadelphia businesses.”
For Broad Street co-owner Brandon Wellington, the project is also something of a homecoming. When Wellington lived at Broad and Race Streets, he first began brewing beer before setting the hobby aside for more than a decade. During the pandemic, he and longtime friends Ed Webber and Tim Lohse left their previous careers to launch Broad Street. Although the brewery established its production facility and taproom there, Wellington said the long-term goal was always to return to Philadelphia. He reached out to High Street partner Ellen Yin — whom he knew through his commercial kitchen-ventilation business — about partnering.
The opening phase will occupy the terrace surrounding the pavilion and about a third of the adjacent lawn, with about 250 seats divided among cafe tables, picnic tables, and Adirondack chairs. Wellington said the goal was to create a gathering place for commuters, office workers, tourists, and park visitors while bringing regular live music and community programming to LOVE Park. The initial beverage program will feature at least eight Broad Street beers on draft.
Broad Street Brewing expects to operate the outdoor beer garden through late October, serving beer alongside grab-and-go items such as smash burgers and maintaining a presence during Christmas Village as the permanent indoor build-out continues.
Once the historic pavilion can be outfitted with a commercial kitchen, the partners expect to open a year-round operation with about 100 indoor seats. High Street will oversee the food program, while Rival Bros. anchors the cafe. Wellington said they also envision rotating guest chefs and an automated tap wall pouring Broad Street beers alongside selections from breweries across Philadelphia. The indoor operation is expected to debut around March 2027.
“I just don’t want people to think this is simply a beer garden,” Wellington said. “While it’s being quarterbacked by a brewery, this will be Center City’s ultimate open-air hub — an oasis where local commuters, corporate professionals, and tourists can relax and connect.”
Long before it became known as Philadelphia’s “flying saucer,” the pavilion was conceived in the late 1950s as the Philadelphia Hospitality Center at what was then the corner of 16th Street and Pennsylvania Boulevard. News accounts placed the price tag at $150,000, exclusive of the land provided by the city.
Designed by Roy F. Larson of Harbeson, Hough, Livingston & Larson, the circular building opened in 1960 as a visitor information center for an era when families increasingly arrived by automobile. Its broad cantilevered roof and nearly continuous glass walls embodied the optimism of the Space Age and Philadelphia’s postwar redevelopment under city planner Edmund Bacon.
The pavilion predates both Robert Indiana’s LOVE sculpture and the boulevard that now borders it. When it opened, the roadway, which bisected the plaza, was called Pennsylvania Boulevard. Following President John F. Kennedy’s assassination in 1963, it was renamed John F. Kennedy Boulevard, giving the plaza the name by which it is now universally known.
Renamed the Fairmount Park Welcome Center shortly after opening, the building later served as park offices, a cafe, a concession stand, and exhibition space. After the Independence Visitor Center opened at Sixth and Market Streets in 2001, however, it gradually lost its original purpose and sat vacant for years.
Its future appeared uncertain during LOVE Park’s 2016-18 reconstruction. Although some questioned whether the aging structure should be demolished, preservation advocates successfully argued that it was among Philadelphia’s finest surviving examples of midcentury modern civic architecture. The city instead invested about $5.6 million to restore the pavilion, replacing its roof, mechanical systems, and custom-curved glass while preserving its distinctive appearance. It was added to the Philadelphia Register of Historic Places in 2025.
The rehabilitation did not immediately produce a tenant. In 2019, restaurateurs Marcie Turney and Valerie Safran planned a restaurant called Loveluck before withdrawing during the pandemic, and a subsequent request for proposals drew no bids.
Last year, the city broadened its search, seeking a cafe, taproom, or other community-oriented food-and-beverage concept instead of a traditional restaurant. More than 50 prospective operators responded.
Kays said the city deliberately slowed the process to avoid repeating earlier missteps.
“The city has tried this before, and the business was not set up for success,” she said. “We wanted to be much more intentional this time.”
