When Jacqueline Spain’s now-grown kids were having a bad day, she would sit them down at the kitchen island and bake them something. Now, she has opened up that kitchen island to her community with her roadside home bakery, Devon Road Made.
“Food is love, love is food,” Spain said, standing in her kitchen recently, bread in the oven and cookies on the counter. “I like to put a lot of heart and soul into it. I feel if you’re going to put good energy into that, people are going to feel that. They’re going to taste it; they’re going to like it.”
Devon Road Made is one of the newer additions to a trend of microbakeries that are cropping up in Chester County, some with roadside carts and stands dotting residential roads in Paoli, Downingtown, West Chester, and elsewhere.
Statewide, interest in selling home-baked goods has been growing. Pennsylvania had 361 licensed home bakeries in 2023. That nearly doubled, to 663, in 2025, according to the state agriculture department, which oversees the inspections and licensing of food businesses that operate out of home, rather than commercial, kitchens. There has been a general bakery boom, too, in Philly.
Chester County appears to be a growing incubator of such little bakeries: It had 28 licensed home bakeries in 2025, compared with 16 in 2023, the department said.
Before issuing a license, the department inspects the baker’s food production site. Bakers must verify they have zoning approval to have a business on their property, submit ingredient labels, restrict pets or not have them, and have an approved water supply. It costs $35 to register.
In the few weeks since, Spain, 59, and her husband, David, 60, rolled their bakery cart to the foot of their yard at 60 Devon Rd. in Willistown, the community has indeed seemed to like it. Jacqueline Spain’s cookies and David Spain’s sourdough loaves continually sell out. People knock on their door to ask if things will be restocked. One woman sat at the Spains’ kitchen island, sampling freshly baked cookies, while awaiting her pickup order.
“Everything we make, she has been making for years,” David Spain said. “That’s kind of part of our DNA. It’s got to taste really good — something that we would only serve our friends and family.”
And Chester County seems like a place perfectly ripe for these little bakeries to thrive, several home bakers said: It’s not a wholly rural community, nor is it totally Main Line. There is an affluent clientele (Chester is the wealthiest county by median income in the state) with an interest in homemade, quality ingredients.
But they do face some headwinds: A number of municipalities restrict such carts through zoning codes, even if the bakers are licensed to sell.
Alexa Geiser, 28, of Lulu’s Bread & Bakery in West Chester, opened her home bakery in October, originally selling her sourdough first come, first served from her porch. But then the borough told her she was not permitted to sell from her residential porch, and she moved entirely online to sell her bread and the occasional chocolate chip cookie batch.
Though it’s a bummer — she said it was nice to talk with people stopping by for a peaceful hour on Fridays — she felt supported by the community, who offered their businesses for her to host her pickups.
“I think people really value homemade goods that people put a lot of effort into, and good quality ingredients,” she said. “I use all organic flours and filtered water and good salt in my bread, which is something I personally value. It’s what I want to give to my customers as well.”
But the stands are a niche the bakers feel they are filling.
“I noticed around here, at least where I live specifically, there aren’t really that many,” said Maddy Dutko, of Maddy Makes. “I’ve seen a couple that sell honey or some that sell flowers, but I haven’t really seen any that sell baked goods. I was like, why not? It’s a way for me to connect with people around here. Maybe bring them something that they didn’t know was necessarily in their community.”
Dutko’s stand, at 623 Sanatoga Rd. in East Coventry Township, is open on the weekends from spring to fall. Dutko sells bread loaves, coffee cakes, cinnamon buns, cookies, and dry mixes for pancakes or cornbread. She tries to keep things fresh and interesting, but also consistent for loyal customers. Dutko, 29, also sells orders online and at markets.
The physical presence has led to customers hiring her to bake for kids’ birthdays, or people approaching her at markets to tell her they always stop by for a treat when they end their walk on a nearby trail.
There’s something to be said for products baked with love in someone’s home, Jacqueline Spain said.
On a recent Friday afternoon in Willistown, the Spains stocked the baskets of their cart with baggies of cookies, breads, and dog treats — a customer request that their daughter, a veterinary nurse, fulfilled. A red open flag commenced their weekend hours of “noon-?” People pulled up onto the lawn to shop.
“It’s feel-good, it’s warm, it’s friendly, it’s inviting,” Jacqueline Spain said. “It’s that home-sweet-home comfort food.”
