Bryce Harper goes to the Jersey Shore boardwalk with his new ‘Mad House’ cleats

Under the boardwalk, down by the sea. That’s where Bryce Harper wants to be, apparently.

Harper’s newest cleats — the Under Armour Harper 10 “Mad House” — pay homage to the Jersey Shore, and unlike his previous colorful, locally-inspired cleats, these are not player exclusives (PE), meaning anyone can buy the $130 cleats.

With a hyper violet base and slime-green studs that resemble a boardwalk funhouse, the cleats are “inspired by Bryce’s love for spending time at the Jersey Shore during the offseason early on in his career,” Under Armour said.

On Thursday, Harper posted a short promotional video for the new kicks. Inside the funhouse’s skull entrance, the Harper 10s are displayed in the middle of a spiraling, mirror maze — akin to one that can be found on the Wildwood boardwalk.

Harper has not gone on the record to claim one shore town in particular. In July 2022, while rehabbing his broken thumb, he spent time in Stone Harbor, taking photos with fans in a Wawa. That same month, he posed with restaurant workers at Uncle Bill’s Pancake House in Ocean City.

The release of the “Mad House” cleats comes after Harper and Under Armour reached a contract extension on Jan. 13. Under Armour initially signed Harper in 2011. In 2016, they awarded him with what was then the largest endorsement deal in MLB history.

Previously, Harper has made his love for the Phanatic known through apparel. Last year, Harper and Under Armour released a pair of green, fuzzy Harper 3s inspired by the Phillies mascot, equipped with insoles displaying caricatures of Harper and the Phanatic. But that was hardly the first time Harper’s cleats have paid tribute to the Phanatic — he also wore custom Phanatic cleats during his first game as a Phillie in 2019, and again during the team’s home opener in 2020, this time featuring Swarovski crystals.

It’s also not the only way Harper’s shown his love of Philly culture. In 2024, Harper teamed up with Wawa for his “Gottahava Harper” PE cleats, which he liked so much that he was willing to pay a fine to wear them.

“Obviously I understand why,” he told Front Office Sports, “but also I think kids love it.”