A battle of the beer festivals is brewing in Philadelphia, and it’s set to come to a head next weekend, when Philly Bierfest and Philly Beer Fest — two completely unrelated beer festivals with names that are homophones — take place on the afternoon of Saturday, Feb. 28.
This isn’t a coincidence, according to some members of Pennsylvania’s beer scene who claim the New York City-based organizers of the two-year-old Philly Beer Fest are deliberately trying to capitalize on the good name of Bierfest, a long-standing event with deep local roots.
“It’s a very pointed move,” said Meredith Megan Rebar, the founder of Home Brewed Events, which plans major food and drink festivals in the Philly region. “They’re just doing this intentionally to mess with the event that’s been around longer.”

Philly Bierfest was created in 2013 by Northern Liberties-based nonprofit the German Society of Pennsylvania and Marnie Old, a local wine author and longtime freelance columnist for The Inquirer. It began as a way to honor the state’s rich tradition of brewing German-style beers, such as pilsners, kölsches, and lagers. With a deep bench of Pennsylvania- and Germany-based brewers — there are 45 pouring at this year’s event — the festival sells out each year, and was named one of the best beer festivals in the U.S. by USA Today in 2023. The event’s proceeds have gone to the Philly Roller Derby and Brewers of PA since its inception.
Philly Beer Fest, on the other hand, is hosted by by Craft Hospitality, a national events company headquartered in New York City that organizes beverage festivals across the U.S., including the Philadelphia Zoo’s Summer Ale Festival. Craft Hospitality launched Philly Beer Fest at the 23rd Street Armory in 2024. Just over 30 Philadelphia-area beverage makers are featured this year, and proceeds partially benefit the Trauma Survivors Foundation.
In 2024 and 2025, Craft Hospitality scheduled Beer Fest on the weekends immediately before and after Bierfest, which has been held on the last Saturday of February for 13 years (save for a pandemic-induced disruption).
This year’s identical scheduling hasn’t necessarily hurt Bierfest, Old said, noting that tickets sold out this week. But it has caused some headaches. Bierfest’s barbecue vendor accidentally showed up to the wrong venue for a site visit, and Old has spent a great deal of time confirming with vendors that they’re signed up for the right event. In past years, Old has heard from some disappointed Beer Fest attendees who showed up to their event expecting it to be the German-themed Bierfest.
The nonprofit-run festival tried to get ahead of any confusion this year. Prior to Bierfest selling out, it had a pop-up on its website that read: “Friends don’t let friends get the wrong tickets. Share this link to ensure pals get tickets to the original, authentic Philly Bierfest and not the other similarly named event.”
Old isn’t sure if the warnings entirely worked.
“We don’t hear from anyone who got tickets to the wrong festival until after our event,” she said. “I don’t know what their intention is because I’m not on their team, but misleading [the consumer] does seem to be the end effect.”
Craft Hospitality denies scheduling Beer Fest for Feb. 28 as a way to undercut its preexisting competitor. In a statement, the company attributed the scheduling snafu to the event being held at a National Guard facility, which limits scheduling.
“Event dates are determined based on venue availability and planning logistics, and are often set by contract approximately 12 months in advance,” the statement read. “Philadelphia has an incredibly active event calendar — this year especially with the World Cup … Overlap between events is not uncommon.”
‘It just feels predatory to me’
This isn’t the first time Craft Hospitality’s Beer Fest has been accused of riding Bierfest’s coattails.
After a Craft Hospitality employee emailed Ploughman Cider owner Ben Wenk in Nov. 2023 to gauge interest in vending at the first Philly Beer Fest — then scheduled for Feb. 17, 2024 — Wenk said his cidery would boycott all future Craft Hospitality events over what he felt was the company’s “intentional and malicious” attempt to deceive.
Scheduling a beer festival with an identical-sounding name just a week before its established competitor, Wenk said, went too far.
“Our people and our brand won’t be devoting any further resources towards an organization such as yours that is so brazenly and transparently willing to act in such a predatory way towards an established event like Philly Bierfest, who, by our estimation, have done nothing to deserve it,” Wenk emailed the Craft Hospitality employee in February 2024.
Another Craft Hospitality employee replied to Wenk days later. “No one else has ever mentioned this other beer fest to me personally. Brands have just signed up fairly easily but I do see the conflict you’re pointing out. I will be looking into this,” they wrote.
No one followed up with him, Wenk said, and Craft Hospitality didn’t respond to questions about this interaction.
“Why is this New York events company coming down here to Philadelphia and thinking they can get one over on us?” Wenk said. “It just feels predatory to me.”

Bierfest co-creator Old had also directly flagged issues to Sam Gelin, Craft Hospitality’s founder. Shortly after both beer festivals wrapped in 2024, Old learned Craft Hospitality had scheduled its 2025 Beer Fest on the same day as Bierfest. When she asked Gelin if he would consider moving his event out of concern that it would confuse customers and vendors, Old recalled that Gelin said it would be “desirable” for the events to share the date. Still, Gelin obliged. Philly Beer Fest 2025 took place one week after Bierfest.
“After that conversation and then for this year, I didn’t think I needed to follow up with them. I assumed that they would continue choosing a different date,” Old said.
When she learned in September that this year’s Beer Fest was once again set for same exact date as Bierfest, Old figured it wasn’t worth reaching out to Gelin again.
“If you’re renting your venue, it’s too late to change by that point. Six months is cutting it too close to make any changes,” she said. “And it was clear to me at that stage that [Craft Hospitality] saw having [its] event on the same date as ours as a benefit.”
Craft Hospitality did not respond to questions about whether its founder had been contacted by Old. “Philly Beer Fest is not affiliated with Philly Bierfest,” they said in their statement. “They are separate events with different producers, different names, different socials, different formats, different pricing, different breweries, different cultural focuses, different venues, and overall different experiences.”
Festivals with different aims
The different vibes are part of the problem, according to Rebar, the festival organizer who specializes beer festivals.
Bierfest typically draws “real beer enthusiasts,” who are there to drink but also to deepen their understanding of German brewing techniques and beer culture. The festival’s format includes beer seminars, a food hall showcasing traditional German eats by local makers, a German Masskrugstemmen (stein-holding) strength competition, and performances from Bavarian folk dancers.

Beer Fest, said Rebar, is for people who want to party. The festival is a hodgepodge of beer, hard seltzer, and spiked tea purveyors compared to Bierfest’s lineup of respected German beermakers and Pennsylvania brewers making traditional German beer styles.
“There’s no educational standards to it. It’s just a generic festival, and it’s not [organized] by anybody local,” said Rebar, who attended the first Beer Fest in 2024. “Philly Bierfest has been around for so long, has a really good representation, and has a very clear mission.”
Craft Hospitality did not respond to questions about whether it would provide refunds to attendees who showed up thinking they were at Bierfest and are dissatisfied with their experience.
And while Rebar concedes that it would’ve been difficult for Craft Hospitality to reschedule given the impact on vendors, she said the winter months are typically slow for beer-industry events.
“There’s plenty of other weekends in January, February, [and] March when there’s not a lot going on,” Rebar said.
Not everyone views the festivals as being in competition. Currently three local breweries are participating in both festivals: Norristown’s Von C Brewing, Broad Street Brewing in Bristol, and Triple Bottom Brewing in Spring Garden.
Old said she didn’t force any vendors to choose between the two events. “I hate to put my vendors in an awkward situation … We do not have a problem with anyone being registered for both.”

Triple Bottom Brewing co-owner Tess Hart has found a silver lining to the fest-on-fest drama. The six-year-old brewery has repeatedly participated in both festivals. The dual events kick off Triple Bottom’s 16-week brewer apprenticeship program for individuals impacted by the justice system and housing insecurity, she said.
This year’s 10-person cohort started last week, Hart said, and they’ll be staffing both festivals concurrently. The challenge, she thinks, will be rewarding.
“We’ll be stretched a little thin on Saturday,” Hart said. “But this will be a good opportunity to get them out of the taproom and really well-practiced about talking about beer in a high-volume situation. For us, that’s a big benefit.”

































