The fire pits are ablaze by dusk at Hollow Pines, a sprawling compound with an outdoor bar, bocce courts, and a massive A-frame lodge where craft cocktails, duckpin bowling, and updated comfort food with a Jersey twist have been drawing guests by the hundreds to West Creek.
The vibe at this ambitious newcomer off Route 9 from the Tide Table Group, which opened in February, conjures a funhouse in the woods more than a beachside resort, even if it’s only half a mile from the bay just south of Manahawkin. It’s also part of a larger trend: the biggest new restaurant openings at the Jersey Shore this year are on the mainland rather than the barrier islands, where real estate prices have skyrocketed.
“There’s only so much land on the islands, and the property value there is higher if you subdivide and put residential on it,” says Hollow Pines co-owner Billy Mehl. “Plus, the short season [on the islands] makes it harder to recoup the cost.”
The logic is similar farther south in Somers Point, where two mega-openings — the 400-seat Pablo and 250-seat Webster’s Tavern — aim to draw the growing year-round population as well as thirsty summer tourists pouring across the bridge from the dry island of Ocean City.
“You should see our after-church crowd! We sell a lot of Bloody Marys and it’s terrific,” says Webster’s owner Chris Webb, noting the construction of hundreds of new homes nearby as a reason for optimism beyond the summer season. “Somers Point is on fire right now.”
Of course, bigger is not necessarily better. New menus up and down the Shore have trended more conservative this summer, toward the safe bets of American tavern classics (wings, chicken Caesar wraps, and burgers), hedging for mainstream tastes at even a taco-themed fusion concept like Pablo. So, while I was sure to check out these large new players — results were mixed — I also explored some flavorful highlights from the international communities that have also settled on the mainland across from Atlantic City, from a stellar new chilaquiles specialist to the kebab combo platter of my dreams.
If you prefer to eat closer to the beach, do not fret. This is just the first part of my annual shore guide. I still have exciting dining dispatches from the barrier island towns coming the following weeks, with reports from more than 20 places from Cape May to LBI. But first, here’s a look at some of the rapidly growing options for food and fun before you even cross a bridge.
PINELANDS
Hollow Pines
It took eight years and nearly $8 million for the Tide Table Group to finally complete Hollow Pines, a multipurpose destination built on five acres of marshland just beyond the edge of the Pinelands National Reserve. The owners envisioned a place for big groups to linger and play, not just eat and run. And its indoor-outdoor spaces offer a variety of activities to that effect, from cornhole beside a separate outdoor bar serving Spaghett beer cocktails, composed shots, and other drinks, to a lively four-lane duckpin bowling alley on the ground floor of a roomy split-level tavern hall lined with TVs and a more intimate mezzanine dining room tucked upstairs.
With Tide Table’s track record for good dining experiences at restaurants such as Mud City Crab House in Manahawkin and Parker’s Garage in Beach Haven, it’s no surprise the food and drink programs here are thoughtfully crafted. There’s a wide selection of upscale comfort foods from chef Al Cuff, from a pull-apart hot dog wrapped in a horseshoe of puff pastry to rich crab chowder and tomato bisque and a homey, double-crusted pot pie filled with an herbal chicken velouté.
Some ideas were a bit too cute, like the salad heavily dressed with sour cream-and-onion dressing topped with potato chips. But the pasta is homemade in the pappardelle tossed with a hearty ragù of braised short rib. There’s plenty of lobster bits in the risotto to add some glamour to the salmon, and the oysters broiled in zesty Calabrian chili butter are decidedly local Briny Pinys. Jersey duck for the cassoulet and venison for the lasagna are appealing nods to the state’s sportsman traditions.
All this is fueled by a drink program that bubbles with local beers and whimsical cocktails, from an ice-cold tomato water martini (Nona’s Freezer Door) to the smoke bubble-topped rosemary gin drink (the Controlled Burn) appropriately named for a sipper at the edge of a national preserve. For dessert, I’m all about channeling the summer campfire vibe with the S’mores doughnut, a freshly fried fritter topped with molten marshmallow fluff that flows into a chocolate sauce studded with chips. It was both delicious and still on theme. Hollow Pines offers a nice reminder that New Jersey summers can be just as tasty in the forest as at the beach. Hollow Pines, 475 Main St, West Creek, N.J. 08092; 609-891-2558; hollowpinesnj.com
PLEASANTVILLE
Chilaqueria Los Girasoles
While the Shore has no shortage of Americanized Mexican food, you can find more traditional flavors just six miles north of Somers Point in Pleasantville, which has become a vibrant hub for multiple Latin American communities. At least a dozen Mexican restaurants operate within its city limits, and one of the newest, Chilaqueria Los Girasoles, is already one of my favorites. As the name suggests, chilaquiles is the focal point, with nine varieties of salsa combos used to sauté tortilla chips until they achieve the perfect balance of crunch and softness (they’ll even ask your preference). The traditional choices of salsa roja and salsa verde are so good, I’d recommend Los Girasoles’ unique pairing of the two for side-by-side fields of tangy green and earthy red on one plate, to be topped with protein of your choice. Try a hearty helping of eggs and steak, or salted cecina beef, then plan for a good nap when you’re done. The sweet and spicy mole poblano variation, made from a mole base shipped from Puebla, is also fantastic.
As unique as this concept is (even in Mexico such a focus on chilaquiles is rare), this year-old project in a brightly rehabbed former Subway, owned by Sandra Aguilar, her husband, chef Miguel Cerón, and his cousin, co-chef Raquel Soto, is also an evocative tribute to their home state of Hidalgo. Their occasional weekend special of lamb barbacoa is outstanding, and I cannot stop thinking about their Hidalgo-style torta. A soft roll is stuffed with a thin slice of breaded top round beef, tender from its zesty marinade, then layered with stretchy quesillo cheese, creamy avocado slices, and a warm salsa of lightly cooked tomatoes and onions that gives this sandwich the perfect moistness. For dessert, don’t miss the fresh and delicate crêpes Cerón perfected while working in a previous job at a breakfast diner. Chilaqueria Los Girasoles, 310 S New Rd, Pleasantville, N.J. 08232, 609-241-0269; chilaquerialosgirasoles.com
Pollos Asados PLV
Since fire-roasted chicken is in the name, it’s no surprise that the juicy birds turning on a rotisserie spit, seasoned with a Chiapas-style marinade, are the big draw to Pedro Rincon’s restaurant in downtown Pleasantville. It’s been so popular that he’s moving July 1 from his current location (114 N. Main St.) to a larger space next door at 104 N. Main St. Few meals I’ve eaten at the Shore were more satisfying than a whole bird here served simply cut up into pieces in a Styrofoam box with a bundle of fresh-pressed tortillas, two squeeze bottles of vibrant salsas, and belly-filling sides of refried black beans and rice.
But Rincon’s kitchen has other worthy gems you absolutely should not miss, from the platters of extra-large seven-inch-wide tacos (I loved the juicy al pastor) to the paddle-sized bundles of Chiapanecas quesadillas, whose pliant tortillas are made with a blend of corn and flour. The long envelopes are big enough to share and come stuffed with quesillo cheese and a variety of fillings, from nopales to chicken. But the real quesadilla star here is the deshebrada de res, a stew of tender shredded beef so full of flavor, I just about ate the whole darn thing. Pollos Asados PLV, 104 N. Main St. (after July 1), Pleasantville, N.J. 08232, 609-640-6347; pollosasadosplv.com
EGG HARBOR TOWNSHIP
Ruhani Kitchen
Chef Syed Abbas is best known for The Nizam’s, the well-regarded Indian restaurant in Egg Harbor Township that he owned for 15 years before selling it in 2022. The New Delhi-born chef says he needed a break for health reasons, and over the next three years traveled extensively through the Middle East. He worked for free in several kitchens in Dubai, shadowing chefs in Turkey, and gathering inspiration for a new concept back in New Jersey that would draw on dishes from across the region while also reflecting his family’s Persian roots. Ruhani Kitchen, which opened in December in the same narrow white roadhouse where he’d launched the first version of Nizam’s, is the result — and it is a delight.
The space has been completely rehabbed with vibrant blue walls, imported rugs, and comfortable furniture. The menu offers a greatest-hits list of Mediterranean and Middle Eastern dishes from Lebanon to Afghanistan, and though the range is so broad that some nuances may not always be in perfect register, Abbas’ skill as a chef always shines through in the quality halal ingredients and satisfying flavors. The mixed app platter is a perfect place to start, from smoky baba ghanoush to tangy-sweet muhammara and vibrant green falafel made with fava beans.
But the main courses are where Ruhani most impresses, especially with the Sultan’s platter, a generous medley of grilled meats — lamb and chicken kebabs tenderized with yogurt and fragrant seven spice; succulent shell-on shrimp; adana kebabs of both ground chicken and lamb scented with cumin and sumac — that can easily feed a crowd. Abbas’ talent with lamb shanks is also worth noting, served either Afghan-style plain over a pilaf enriched with lamb juices and sweet carrot laces, or Persian-style in creamy saffron sauce. I also couldn’t stop eating Ruhani’s take on the spicy white bean and tomato stew known as fasooli baida. The only thing off-key at Ruhani were the desserts, including a non-traditional knafeh that was strangely soupy. But even the ever-confident Abbas knows his limitations with sweets: “I cannot be good at everything.” Ruhani Kitchen, 6666 Black Horse Pike, Egg Harbor Township, N.J. 08234, 609-855-9719; ruhanikitchen.com
ABSECON
China Sea of Absecon
China Sea is a survivor on the Shore’s dining scene, an unassuming standby that has thrived for 31 years in an Absecon strip mall. Founders Lily Lin and her husband, chef Chei Lin, delivered consistently good Cantonese food with a special distinction: an expansive selection of gluten-free options. Chinese food can be tricky for diners with gluten intolerance because of the heavy use of soy sauce and fryers that are commonly contaminated by wheat flour. But once chef Lin discovered his own restrictions with gluten, he developed an entire repertoire of modified dishes that are rarely seen elsewhere, including what my daughter Alice, who has celiac disease, declared as the best gluten-free General Tso’s chicken she’s ever tasted. Tender nuggets of meat are encased in delicate crusts crisped in a dedicated wok and tossed in a vivid orange sauce with a hint of heat that was flavorful without being cloyingly sweet. I consider it one of the best General Tso’s of any sort that I’ve tasted. But that wasn’t all. There were excellent gluten-free versions of plump shrimp in peppery Hunan sauce, perfectly deep-fried chicken “wing dings” in a crackly salt-baked crust, and impressively tender beef with peppers that hummed with a mellow savory balance.
Such consistently good flavors bode well for continuity at China Sea, which has been in a gentle transition since the Lins retired in September and sold to Lily’s niece, Melissa Xie, and her husband, chef Billy Zheng. The couple, who both previously worked as poker dealers in Atlantic City’s nearby casinos, have plans to introduce more traditional seafood dishes from Zheng’s home province of Fujian, where the former pro chef mastered lobster in ginger-scallion sauce, a spicier rendition of Singapore noodles than what the standard menu currently serves, and whole fish. Xie promises that China Sea’s classics will remain, but I’d definitely return to explore some of this kitchen’s new moves: “My husband [Billy] is very famous for his cooking within our [local Chinese] community,” she says, “but we have to be careful to keep everything else the same because we have customers who come from all over.” China Sea of Absecon, 662 White Horse Pike, Absecon, N.J. 08201; 609-569-1995; chinaseaofabsecon.com
Jersey Cow Ice Cream
The Jersey Shore has plenty of options for your daily scoop. But here comes Jersey Cow, a fast-growing mini-chain of retro-style takeout windows with modern touch-screen menus that’s expanded over four years from the original location in Northfield, to Absecon, Brigantine, and now Margate, where the frozen treat competition is already fierce. If my visit to the Absecon storefront is any indication, Jersey Cow has come to play, especially in the hand-dipped category, where the ice cream is made from high-fat milk that allows them to achieve more vivid flavors with less sugar. The Chocolate Therapy is fudgy and intense, while the Bordeaux Cherry Chip (so named for the premium variety of dark cherries) has a more fruit-forward punch than the typical maraschino version. I wasn’t a fan of the icy vegan salted caramel, and Jersey Cow is still outsourcing its soft-serve base. But I’ll go back for any of their originals, especially some of the unique Asian flavors featured on the rotating specials — ube, black sesame, mango sticky rice, or red bean served atop a pandan green waffle — inspired by co-owner Maureen Gaw’s upbringing in Myanmar. Jersey Cow Ice Cream, 610 Mill Rd., Absecon, N.J. 08201, 609-796-2525; details on Northfield, Brigantine, and Margate locations noted on website, jerseycow-icecream.com
SOMER’S POINT
Webster’s Tavern
Some people come to the Shore to relax on the beach, dig holes in the sand, body surf, and read. For those suffering from screen-time withdrawal, Webster’s Tavern is there for you. “An elite TV program,” as I’ve heard it described, has helped pack the big parking lot of the former Windjammer turned giant sports bar in Somer’s Point. So many customers are willing to wait up to an hour for a chicken wing feast bathed in the pulsing glow of 38 TVs that owner Chris Webb has concluded “we’re going to add more [TVs], including one on the kitchen wall.”
The early days of Webster’s operations have exhibited some predictable hiccups as the tavern’s traffic rocketed to 750 customers a day within a couple weeks of opening in early June. The rushed pacing resulted in a multi-course meal that lasted barely as long as our 45-minute wait. The margarita was oversalted and sloppily mixed. (The pineapple-tinis, crushes, espresso martinis, and mud slides are apparently the safer move here). I appreciated the inclusion of local beers from Slack Tide and Somers Point Brewing on a list otherwise heavy with national brands and hard seltzers.
The something-for-everyone menu typical of the corporate restaurant world Webb comes from (he was a vice president at P.J. Whelihan’s) was uneven to say the least. The French onion soup and sheet pan nachos were solid, as was the classic tavern burger, which landed with a perfect medium rare on a branded brioche bun (a fair quality value for $17). But the house-breaded chicken wings were dry and chewy. The seafood mac ’n’ cheese was skimpy on the seafood. The chicken lettuce wraps were tepid and drowned in too much sweet soy marinade. The fried shrimp were oddly mealy. I take heart in hearing that Webb has already made some smart early corrections, switching to house-breaded shrimp since my visit. It’s a good sign to know that this personable and veteran restaurant executive is ever-present on the ground of his first solo project and that he is paying as much attention to the food as he is the number of TVs. Webster’s Tavern, 18 MacArthur Blvd., Somers Point, N.J. 08244, 609-657-3470; websterstavernsp.com
Pablo
Who is Pablo? That name was atop the list of every local I surveyed before my visit to the beach. It’s easy to see the curiosity factor at play: cars are often spilling out of the lot and parked on both sides of East Maryland Avenue beside the massive black hacienda of a restaurant and night spot called Pablo in Somers Point. The Zest Restaurant Group opened Pablo this summer after pouring $2 million into a renovation of the short-lived former Mexiquila. The Zest group, known for its stylish Cape May restaurants Port, Fish House, and Tacos Caballito Tequileria, has similarly transformed this rambling property (originally Clancy’s By the Bay) into a multi-room, four-bar, 400-seat extravaganza. There’s a moody lounge at the rear anchored by a DJ spinning house music, boosted by live musicians and pyrotechnics, an airy greenhouse dining room on the other side with skylights and garage doors that roll-up to a patio bar where they’ve re-created a beach. Fresh-juice cocktails fuel this fiesta, accounting for about 75% of the sales from the 1,200 or so guests that come through on a busy evening, says co-owner Ross Hammer, who concedes Pablo is a made-up name for the restaurant’s cheetah logo. (“Sorry, I’m Miguel,” said a passing server when I asked him for Pablo’s whereabouts.)
Pablo’s menu is a more affordable than its upscale-yet-underwhelming predecessor and conscientious to accommodate dietary restrictions. I only wish the kitchen put as much energy into making better-tasting food. Our meal was full of tepid overcooked meats, dry rice, stadium-grade nachos welded together with cheap cheese, and a parade of fusion tacos so disappointing that it was an all-out Taco-pocolypse, whose brightest bite was a tortilla topped with a cheeseburger. By that point, I realized that the wait — Hammer says it averages two to three hours for a seat in this no reservations dining room — is not worth it. Go to Pleasantville (see above) or pretty much anywhere else for your tacos, then return to Pablo for a tequila-spiked espresso martini, if you’re so determined, and boogie the night away on its ersatz beach. Pablo, 101 E. Maryland Ave., Somers Point, N.J. 08244, 609-469-6991; pablosomerspoint.com
