Growing up in a family of six in Poughkeepsie, N.Y., former Villanova women’s basketball star Maddy Siegrist said the closest thing she witnessed to a sports bet was when the Super Bowl rolled around. And even then, it was friendly wagers.
“It just wasn’t a thing in our house,” said Siegrist, who now plays for the WNBA’s Dallas Wings. “I didn’t grow up with people who bet. Plus, there were no apps or anything. I knew people that did boxes on the Super Bowl. That was the extent of my knowledge.”
Since Siegrist went pro in 2023, however, legalized sports betting has infiltrated virtually every corner of sports. Siegrist said the WNBA benefits from the sports gambling population laying bets on games. That translates to more eyes watching women’s professional basketball, which generates a bigger fan base, which spurs continued growth of the sport and its brand.
But Siegrist, 25, is quick to point out a darker side to the sports-gambling intersection, “one of the rougher parts that people don’t think about,” she said.
Public vitriol directed at athletes is nothing new. But add the sports gambling component and a bettor’s ability to wager on virtually any aspect of a game or performance at the click of an app, and the result can be toxic. Often, negative fan reaction is the result of a losing bet, and social media has exacerbated the issue.
“Any pro athlete will kind of give you the same [story]: These are people betting from their house that you’re going to go under [a projected stat total] or your team’s going to win,” Siegrist said. “With the world of social media, just how much hate people get is truly amazing. I’m not a super controversial player. I don’t have the spotlight like some of my other teammates. But if you have a bad game or a good game, you can get anywhere from 50 to 100 [direct messages] or comments on your social media that are crazy.”
Betting burden
No longer are the WNBA and college women’s basketball considered unattractive markets for sports gamblers. Players like Indiana Fever star Caitlin Clark and Paige Bueckers, Siegrist’s teammate on the Wings, are among the stars generating buzz, and, by extension, causing a spike in gambling activity on the sport.
Female athletes, professional and amateur, shoulder many challenges beyond maintaining elite performance on the court or field. That includes playing in the age of the ever-growing legalized sports betting industry — especially the proliferation of multimillion-dollar business partnerships between pro sports leagues like the WNBA and gaming companies like BetMGM.
And sports remain corrupted by the underworld of illegal gambling, where pro athletes can turn to a side hustle to try to score millions illicitly. The recent unsealing of the federal indictments that involve illegal gambling schemes, the NBA, and purported organized crime members is one such example, and Siegrist said she had followed those recent announcements.
While the WNBA and the players’ union continue collective bargaining negotiations, there are developments regarding salary structure in the league’s latest proposal. The changes could temper a longstanding gripe by professional women’s basketball players: that their compensation is not commensurate with the gargantuan salaries made by male pro hoops players — as they shoulder the shared burden of scrutiny from bettors and fans alike.
According to a source with knowledge of the situation, the league’s latest proposal includes language that defines a maximum salary structure with a guaranteed $1 million base for 2026 and projected revenue sharing pushing total earnings for max-salary players to more than $1.2 million. This follows an agreement to extend the current labor agreement to Jan. 9
The average player’s salary is projected to exceed $500,000 in 2026, while the minimum salary is projected to be more than $225,000 — up from approximately $102,000 and $66,000, respectively, in 2025.
Institutional support
Once the WNBA season starts, Siegrist said she drastically reduces her social media use to keep her mind clear of clutter and keep the focus on basketball.
“You have to take it for what it is. Obviously, social media helps you build your brand, stay connected,” she said. “From that perspective, it’s great. It’s really allowed athletes to monetize off of themselves, and it gives fans a unique perspective into seeing these people’s lives, which I think is great.
“Twitter [now known as X] is the worst. I definitely try to not go on at all during the season. … Sometimes I like to scroll on TikTok, take my mind off stuff. But I don’t ‘like’ anything that has to do with the WNBA on TikTok. I think for me, it’s definitely a balance.”
The WNBA has taken steps to combat hate and negative fan behavior directed at the league’s players and personnel. Earlier this year, the league launched the “No Space for Hate” initiative, a “multidimensional platform designed to combat hate and promote respect across all WNBA spaces — from online discourse to in-arena behavior.”
One of the campaign’s goals is the use of artificial intelligence to safeguard the players’ and teams’ social media pages and to automatically detect, report, and delete hate speech and harassment.
“As interest in sports betting grows around the WNBA, we are taking clear, concrete steps to protect players and safeguard the integrity of the game. Player safety remains our highest priority,” the WNBA said in a statement. “We’ve enhanced security, expanded monitoring of online threats, and increased fan education. We are also working closely with our gaming partners to monitor betting activity and ensure our systems protect the game. These safeguards are constantly being reviewed and strengthened to ensure we keep the players safe and our game secure.”
Around the time the WNBA launched “No Space for Hate,” sportsbook behemoth BetMGM announced its partnership with the reigning champion Las Vegas Aces. BetMGM also is an authorized gaming partner with the league.
“The NBA and WNBA are very different in terms of scale and seasonality — the NBA is a much bigger league, but both have shown strong year-over-year growth,” said BetMGM trading manager Christian Cipollini. “The WNBA benefits from its summer schedule when there’s less competition for attention, and star power like Caitlin Clark has driven a major uptick in engagement. Even after Clark’s injury this [2025] season, handle remained well above pre-Clark levels, which speaks to the league’s momentum.”
Cipollini said BetMGM — and the gaming industry as a whole — is committed to sports integrity.
“That includes athlete harassment, and we’re working with the leagues on this issue from several angles,” he said.
Historical perspective
During his 42 years (1978-2020) as head coach of the Villanova women’s basketball team, Harry Perretta said gambling on women’s college basketball was never an issue for him and his players, simply because the interest wasn’t there. Of course, the bulk of Perretta’s Villanova coaching career unfolded before the 2018 Supreme Court ruling that legalized sports betting state to state.
“I guess you always might have bookies on campus. But I used to tell [players], ‘You really don’t want to get involved,’” said Perretta, 70. “People who get themselves in trouble are people who make bets without putting money down. Next thing you know, they’re behind the eight ball.”
There was that 1998 ’Nova-UConn women’s game, though. Nykesha Sales was on the cusp of becoming Connecticut’s career scoring leader before she sustained a devastating Achilles injury. But before UConn’s game against Villanova, Perretta and longtime UConn women’s coach Geno Auriemma agreed to let Sales score an uncontested basket after tipoff to reach the milestone. Villanova then was allowed to score its uncontested basket, before the “real” game began. Then-Big East commissioner Mike Tranghese also had agreed to the gesture.
“We let Sales score a basket, and I checked to see if there was an over/under on that game,” Perretta said. “I checked out of curiosity. When we let her score the two [points], and then Connecticut let us score two, I didn’t want anybody saying something crazy. There was no betting on that game, but I checked. That did go through my mind when that whole sequence occurred.”
In the final two years of Perretta’s Villanova tenure — during which he coached Siegrist, Perretta said he started to see a lot more betting lines on women’s college basketball games, particularly around the start of the NCAA Tournament. The dual salvos of legalized sports betting and amateur athletes securing name, image, and likeness deals had reshaped the sports landscape.
Siegrist — who married Perretta’s son Stephen, a Drexel assistant women’s basketball coach, in late October — said that going back to her ’Nova playing days, players were consistently educated on the dangers of associating with any illegal gambling operation or people within that culture.
“I have it ingrained from college and the NCAA, ‘No gambling ever, or else you’re not going to be able to play.’ I’ve tried to keep that mentality,” Siegrist said.
The bigger challenge, she said, is now balancing her career in the online sports wagering fishbowl.
“People are crazy. They’ll post something from five years ago and comment a hundred times, ‘You suck.’ It’s a pain to go through and delete it all,” Siegrist said. “The Wings pay a company to manage social media, the outside comments, and take them down right away if they’re threatening or hate[-related]. We’re going to see more and more of that, which I think is great.
“These leagues and organizations are just trying to protect their players. At the end of the day, everyone is just trying to play the game they love to the best of their abilities. When you try and focus on that, these are all ways to keep the main thing the main thing.”
